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For those who are not “in the know,” National Positions’ CEO Bernard May is a frequent contributor to Forbes.com, with over 200 articles, placements, and published contributions.  Not only does Forbes give our CEO the opportunity to share his vast knowledge worldwide (gained from his 20+ years in the marketing industry), it also gives our company the opportunity to be featured alongside other notable industry professionals, experts, and thought leaders.  So, rather than just talk about our experience over the

SEO is not what it used to be—especially when it comes to content. There is no disputing that SEO rankings—and digital attention in general—are fueled by the content you create and distribute. Your content strategy is the backbone of your blog posts, articles, product descriptions, service pages, and the list continues. But all content is not created equal in 2021—not to your customers and certainly not to Google. Just a few years ago, as long as your content had the

Amazon SEO: Here’s How to Rank Higher on Amazon Searches Amazon now dominates product search online, even surpassing Google. Nearly half of all online transactions happen on Amazon, and searchers perform hundreds of millions of queries every month. This means Amazon sellers face more competition than ever. If you’ve been scratching your head about how to get your products to rank higher, you need to understand how Amazon’s search engine algorithm works. While Google’s and Amazon’s search engines share some

You’ve got your tweets, your likes, your shares, your double taps, your swipe-ups…and the list  keeps expanding as new social platforms emerge and evolve. Without a doubt, the social media landscape can be a loud, crowded, and challenging place to navigate, break through, and get your voice heard—especially if you’re starting from scratch. With all eyes on social media’s newest darling, Clubhouse, there’s no time to waste—if you can grab an invitation and beat your competitors to the front of

HAPPY NEW YEAR! That felt fantastic. “Hey, last year, see you never.” Well, that’s not entirely true...before we store “2020” in the cloud (and in our minds) in the “DO NOT OPEN” file, let’s take a look back at some of the lessons learned and successes earned during this complicated, uncertain year.  We reached out to some of our fellow SMBs, asking them to share the silver linings that came about during this often dark time.  We share these “wins”

In the final 2020 episode of our Digital Breakthroughs podcast, we wanted to shake things up with a guest host! This week, our own Director of Marketing, Matt Erickson, took the podcast reigns and put CEO Bernard May in the virtual hot seat. To close out the year, our CEO wanted to unveil a new strategic marketing framework that we use for all our clients so you, too, can add it to your marketing toolbox for 2021.   We call