BLOG

TikTok is not the platform that comes to mind when discussing digital marketing, but there is great potential on offer from the ever-growing social media platform. Since 2018, TikTok has experienced a sharp increase in users, nearly tripling in size. It is expected that TikTok will join the ‘billion monthly active users’ club and reach 1.2 billion in 2021. With such a big audience, it would be unwise to not tap into the kind of exposure a brand can get

Conversion optimization is a key part of improvements made by brands to increase sales. When you’re just starting with website conversion, it can be tricky to know just how to begin and what to focus on. There are several factors to consider, and we’ll discuss them here so you can start building a solid website conversion strategy. Conversion rate optimization (CRO) is the process of increasing the number of visitors to your site who take action. These actions can be

Social media platforms continue to be used by people of all ages around the world every day. Facebook and Instagram, for example, have billions of users, and they offer fantastic marketing opportunities. The question is, though, which approach is better: paid social media advertising or organic? Both can work equally well, and you can even combine them for great results, but organic social media efforts tend to drive better results. In recent years, social media advertising has been pushed into

Marketers are expected to think creatively and strategically, whether they’re planning content or their marketing budget. Being a successful marketer requires the ability to create and adhere to a strict budget. It is essential to achieve marketing growth while also taking cost-effective routes, so no money or efforts are wasted. With that said, businesses mustn’t take the cheapest options because it will show in the delivery of marketing as well as the results. Instead, they should focus on quality while

Visual content has become dominant in digital marketing—all successful strategies have visual elements. Of these elements, video is fast becoming king. It is easier to share a message through video ads, and people are more willing to watch a video than spend time on traditional ads. Video is what people want—even back in 2018, more than half of consumers stated in a HubSpot survey that they want more of it. And according to about 74% of marketers, video also offers

A/B testing, also called split testing, is an age-old method of figuring out which marketing strategies work best for your business (or figuring out how to cure scurvy in 18th-century sailors—someone give those salty mariners a sack of oranges!).  Either way, it works.    You can use A/B testing on everything from website copy to paid search ads to marketing emails.  It takes some extra time, but the payoffs make it worthwhile—as long as your A/B tests are well designed.    Say you