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Supercharging Your 2021 Holiday Ecommerce Profits – With Special Guest CartText!
With the holiday season fast approaching, you need every marketing advantage at your disposal when it comes to maximizing your digital ROI. One of the most powerful strategies for increasing holiday sales, revenues, and profitability—without blowing out your marketing budget—is through maximizing conversions. Easier said than done? Sure. Still worth doing? Without a doubt. Conversion optimization is one of the fastest-growing areas of marketing—and for good reason. The core concept is working with what you have and increasing the profit
5 Reasons Why Your Website Is Not Driving Leads
The main goal of the majority of websites is to drive leads, sales, or some form of trackable conversion. Attracting your target audience and converting them into customers can be done using many clever strategies taking place on your website. Conversion optimization is important for the success of these strategies. Visitors to your website usually need to be guided through a meticulously planned customer journey so they can become paying customers with as little friction as possible. This is easier
5 TikTok Strategies Every Business Needs to Know
TikTok is not the platform that comes to mind when discussing digital marketing, but there is great potential on offer from the ever-growing social media platform. Since 2018, TikTok has experienced a sharp increase in users, nearly tripling in size. It is expected that TikTok will join the ‘billion monthly active users’ club and reach 1.2 billion in 2021. With such a big audience, it would be unwise to not tap into the kind of exposure a brand can get
Website Conversion Optimization – Here Is Where You Begin
Conversion optimization is a key part of improvements made by brands to increase sales. When you’re just starting with website conversion, it can be tricky to know just how to begin and what to focus on. There are several factors to consider, and we’ll discuss them here so you can start building a solid website conversion strategy. Conversion rate optimization (CRO) is the process of increasing the number of visitors to your site who take action. These actions can be
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Social Media Marketing in a “Pay-to-Play” World
Social media platforms continue to be used by people of all ages around the world every day. Facebook and Instagram, for example, have billions of users, and they offer fantastic marketing opportunities. The question is, though, which approach is better: paid social media advertising or organic? Both can work equally well, and you can even combine them for great results, but organic social media efforts tend to drive better results. In recent years, social media advertising has been pushed into
Building a Marketing Budget? Here Is What You Need to Know
Marketers are expected to think creatively and strategically, whether they’re planning content or their marketing budget. Being a successful marketer requires the ability to create and adhere to a strict budget. It is essential to achieve marketing growth while also taking cost-effective routes, so no money or efforts are wasted. With that said, businesses mustn’t take the cheapest options because it will show in the delivery of marketing as well as the results. Instead, they should focus on quality while