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The goal of any content is to deliver a message. But when it comes to your business, your content has to accomplish much more than that. Today, we’ll identify the differences between two types of content marketing and how to take action to ensure you’re using the most effective type for your business.   1. What Is Product Marketing Content? Product marketing content is that which is used to market tangible consumer goods. These kinds of products can be measured,

It’s time to face this fact: It’s pretty much impossible to expand your ecommerce efforts without engaging in the social media ecosystem.  While you may not consider social media a core sales channel, customers will still leverage social to check out product/business reviews or learn more about your brand, both of which can influence their purchase decision. Here is a little food for thought:  - Over 80% of customers’ buying decisions are influenced by social posts from their friends or

Our talented, boundary-pushing, results-oriented team did it again! We could not be more proud to announce that the National Positions team brought home a win from The Communicator Awards for the fourth consecutive year.  Having previously won in categories including web design, marketing strategy, infographic design, video design, and many more, we aimed to take things to another level this year. The Communicator Awards introduced a new category that we wanted to win: Marketing Effectiveness.   It's All About Results

In the old days, broadcasting a general email marketing message to your customers was considered effective and sufficient. But today, it simply isn’t enough to hope that one message will appeal to everyone; now, customers both demand and expect brands to communicate in ways that appeal to them. Here are 5 strategies for getting your brand to that place.   Fearless Storytelling Brands that aren’t afraid to tell their stories are brands that can achieve greater customer LTV. This is

Every generation searching, clicking, and purchasing online has its preferences​​—and not just when it comes to what they are buying. Why and how they decide to make those ecommerce purchases also varies. This means that when you target a specific demographic, understanding their mindset and actions is extraordinarily valuable for building your strategy. So, we wanted to kick open the doors and uncover the data for the primary four generations of ecommerce customers: Baby Boomers, Gen X, Millennials, and Gen

The world of ecommerce can be cutthroat.  With such a wide variety of products and services available from around the globe, it takes a lot of forethought and planning to ensure your product gets the exposure and interest it deserves. However, finding the right way to boost your sales and profits is certainly not easy when there are just as many ecommerce strategies as products available.  We’ve compiled the top five overlooked options to help you take your business and