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Learn how to turn one of your website’s must-have pages (the About page) into a must-read page. Pick up easy ways to Use Your About Page to Convert Visitors in our latest, Growth Tactic #18 of the 100-Day Digital Growth Plan. We’re offering our best tips and insights to keep you learning and growing well into 2017! Overview -- Use Your About Page to Convert Visitors Every site has an About page…which is why just having one isn’t enough anymore. Your About page needs

10 Best Free Tools to Test Onsite Content Content that is SEO-friendly continues to be king, and it's likely to stay that way for the foreseeable future. At the same time, just having SEO-driven content on your website doesn’t mean you can sit back and relax. There’s no guarantee it will automatically convert your visitors to purchasers--no, you need tools! Here are our picks for the 10 Best Free Tools to Test Onsite Content, with methods for A/B testing and more. You'll find some

Welcome to Growth Tactic #13 in our 100-Day Digital Growth Plan! You can continue to gain trust and secure customer loyalty by supplying them with free, useful information. One way to do this is by creating a Best Posts Compilation. It’s quick and easy content for your site (or newsletter) and it doubles as a complimentary gift for your readers. Overview - Best Posts Compilation It’s important to publish new content on a regular basis–to offer your readers something fresh to devour. But what

Show the world who you are, with an Introductory Team Video. Here's the low-down on the latest tactic from your 100-Day Digital Growth Plan. It's ideal for building brand loyalty, and another in our collection of best tips and insights to keep you learning and growing well into 2017! Overview - Introductory Team Video Goodbye John and Jane Doe! That’s right. It’s time to put faces to the names and really introduce your team to your current clients and future prospects. By filming a

5 Ways to Use Social Media for Local Customer Acquisition Wondering how you can engage local clients and turn prospects into acquisitions? We thought so—that’s why we’re offering these 5 ways to use social media for local customer acquisition. At the top of your “must-do” list should be mainstream social media campaigns, no matter what your target audience or industry. A record-breaking number of users are swarming Facebook these days, and not just once or twice a day. The social

7 Best Free RSS Feed Readers If you spend a great deal of time online, you understand what a time sink the internet can be without proper organization. This is where RSS feed readers come in, offering an organizing system that pulls customized content together for your specific needs--as a bonus,  you'll never have to worry about running out of ideas for content marketing. We’re saving you a little time right now, with this comparison of 7 Best Free RSS