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Creating Houzz Projects for Maximum Exposure

March 20, 2018
Many people browse through Houzz to get inspiration for their next remodel, but Houzz marketing can also be a powerful weapon in a business’s arsenal. The platform allows interior designers, architects, builders, remodeling businesses, furniture makers and more to show off their stuff, whether that be a modernist chair, an impeccably designed living room, or even a historical mansion. So how can you expand your reach and get maximum exposure for your brand? To begin with, you need to master

Your 100-Day Digital Growth Plan Complete!

May 26, 2017
What's the one thing every digital marketer knows? You’re never done growing. There’s always something new to learn…that is, if you want to stay ahead of the competition and elevate your business to new heights. Now that we've completed our 100-Day Plan, we're afraid you'll miss your daily dose of digital growth! That's why we're happy to present the first in our 5-eBook Series, collecting the 100-Day blogs into topic groupings. (Get your FREE download of the first one here.)

10 Marketing Trends
To Future Proof Your 2022!

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Growth Tactic #100 Keep Sharing on Social for More Promotion

May 25, 2017
Your new blog post is the Hope Diamond of all blog posts. It glimmers and shines on your website. Don’t keep it hidden in the dark – make it sparkle in front of an even bigger crowd. How? Promote, promote, promote! Learn how to Keep Sharing on Social for More Promotion (without annoying or boring your readers). Welcome to Growth Tactic #100, the final piece in your 100-Day Digital Growth Plan. Congratulations--you've graduated! OVERVIEW: Keep on Sharing on Social for

Growth Tactic #99 Stand Out in the Crowd to Get Your Business Seen

May 24, 2017
What’s your marketing shtick? You’ve got killer content, an incredible product or service, a rock star team with unmatched customer service skills…what more could you need? What more do people want from your brand for crying out loud!? They want you to be different, but also relatable. So, your job is to dazzle them with a shareable, viral campaign they’ve never seen before – yet can instantly connect with. Find out how you can manage the impossible with Stand Out

Growth Tactic #94 Make a Competitor Comparison Chart

May 17, 2017
How often have you wondered about the best way to make your company stand apart from its competitors? Here's a no-fail tip for taking your business to the top with a competitive analysis. Differentiating your brand from its competitors will show your clients why your product or service out-performs others. Find out how in Growth Tactic #94, Make a Competitor Comparison Chart. It’s next up in your 100-Day Digital Growth Plan. OVERVIEW--Make a Competitor Comparison Chart It’s important to know what’s out

Growth Tactic #79 Find a Social Partner for Shared Growth

April 26, 2017
Growing your business is not a solo job—good thing that sharing your growth with a social partner is a great way to expand online reach and bring more people to your website. Let’s start with the basics: who is a social partner? Any business owner who has a message or customer base that’s similar to yours can qualify. Even if you’re not a social butterfly, stepping out of your comfort zone and making friends in the business world could be
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