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Forgive us for using an old cliché, but people do business with people, not with companies. You need to build brand awareness, sure. But people will always choose to do business with those they like, trust, and value. That last one is important. Your clients must find what you have to offer—your expertise, your willingness to educate them, guide them, and challenge their assumptions—valuable. Whether you’re the Director or Chief Creative Officer of your company or a middle manager working

2018 has already been a standout year for brand marketing campaigns. Smart companies are leaving their competition in the dust by projecting their brand messaging in innovative ways. Across all industries, we’re seeing clever engagement, strategic influencer partnerships, and unexpected shifts in messaging. Let’s dive right in to the 5 best marketing campaigns of 2018. See if you can spot any brand marketing strategies that you could implement in your business this year.   Weight Watchers Weight Watchers continues to

Martech. That’s a nice, short way of saying “marketing technology.” Every time people use MailChimp to send out a newsletter, schedule a tweet using Hootsuite, or sift through Google Analytics data, they’re using martech. But what about emerging tech like augmented reality and virtual reality?  For some, it’s a buzzword. For digital marketers, it’s their bread and butter. It’s also a blessing and a curse. That’s because marketing technology evolves at a rapid pace. As soon as someone masters the

The moment we open our mouths, people make snap judgments about us – where we come from, what we like to do for fun, how educated we are, whether we’re confident and extroverted or shy and meek. Sometimes they’re right. Sometimes they’re wrong. Either way, they pick up subtle clues about who we are simply by the way we speak. Our brand voice matters. The same goes for brands. Just as every person has a unique way of expressing themselves,

People want to eat healthier, feel better and live longer. That desire has caused a boom in the global health and wellness market, which now rakes in almost $4 trillion dollars each year. The supplement industry alone contributes over $120 billion annually to the U.S. economy. That has proved both a blessing and a curse for those marketing nutritional supplements and other wellness products. The industry is growing, but so is the competition. In such cutthroat times, the only way

There are three tried-and-true forms of communication: the written word, video, and audio. Today, we’re diving deep into what feeds the eyes and ears to make your content powerful and unforgettable. You hear it every day: You should create video. But…video of what? And where?! You have no doubt heard of podcasting, but how and why should you start your own? The simple answer is that both types of content are more accessible to produce than ever before. Nobody needs