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 We are all well aware of the power YouTube holds.  Not only is YouTube one of the world's largest search engines (second only to Google), it’s the go-to platform to learn about pretty much anything, from make-up tutorials to fixing a leaky sink.  In 2020, YouTube jumped on the short-form content bandwagon... by launching YouTube Shorts. They quickly become the prominent content users are consuming on the platform. YouTube Shorts is YouTube’s answer to Instagram Stories and TikTok, providing users

  We get it. Every year it seems like the holiday season starts earlier and gets louder. But there is a good reason. The upcoming season is “make or break” for many ecommerce businesses. Another thing that happens is too many businesses wait until the holiday season is in full swing before solidifying their promo lineup. And because of this, they miss their chance at hitting an ROI homerun.      Simply slapping some holiday-themed banners on what you already

The goal of any content is to deliver a message. But when it comes to your business, your content has to accomplish much more than that. Today, we’ll identify the differences between two types of content marketing and how to take action to ensure you’re using the most effective type for your business.   1. What Is Product Marketing Content? Product marketing content is that which is used to market tangible consumer goods. These kinds of products can be measured,

The Digital Breakthroughs podcast is back with episode 14—part two of “Amazon Basics You Should Never Overlook in 2022.” In part one, host (and Director of Marketing) Matt Erickson and National Positions’ Amazon Strategist Dave Cassarino covered subjects like Amazon product images, titles, descriptions, and more.  In part two, we begin to pull back the layers surrounding the process of leveraging Amazon FBA and how adopting Amazon FBA contributes to positive rankings, logistic streamlining, and improved brand exposure.  Check out

Our talented, boundary-pushing, results-oriented team did it again! We could not be more proud to announce that the National Positions team brought home a win from The Communicator Awards for the fourth consecutive year.  Having previously won in categories including web design, marketing strategy, infographic design, video design, and many more, we aimed to take things to another level this year. The Communicator Awards introduced a new category that we wanted to win: Marketing Effectiveness.   It's All About Results

In the old days, broadcasting a general email marketing message to your customers was considered effective and sufficient. But today, it simply isn’t enough to hope that one message will appeal to everyone; now, customers both demand and expect brands to communicate in ways that appeal to them. Here are 5 strategies for getting your brand to that place.   Fearless Storytelling Brands that aren’t afraid to tell their stories are brands that can achieve greater customer LTV. This is