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Lead generation is how businesses take complete strangers and make them into fans. That’s quite a bit of magic when you think about it. Old school variations of lead generation usually involved interrupting someone in the middle of dinner with an unsolicited phone call. Today, organizations have more savvy tools at their disposal thanks to technology – ones that are less likely to annoy that fish you are trying to hook. Social media shares and likes take you places telemarketing

TOP 5 EMAIL CONVERSION STRATEGIES FOR SMALL BUSINESS Companies with billion-dollar marketing budgets can afford to spin a few wheels, but when you’re a small business owner, you need to see results from every channel, including email conversion. Email marketing is a low-cost and mobile-friendly approach, but without sufficient ROI, what’s the point? The Radicati Group, a technology marketing research firm, reports that 205 billion emails go out daily, and that number is expected to rise. What this means for

Are you looking for a new way to get prospects excited about your products? You’ve come to the right place. Today’s Growth Tactic #24, Unboxing Your Brand: The Video, unveils everything you need to know about creating a brand or consumer unboxing video. When it comes to your 100-Day Digital Growth Plan, we’re offering our best tips and insights to keep you learning and growing well into 2017! Overview – Unboxing Your Brand: The Video Few moments in life are

Research doesn’t have to be daunting. With the right tools you can easily find out what your competitors are doing and how well they’re doing it. Find out more in Shortcuts to Competitive Research, our Growth Tactic #21 in your 100-Day Digital Growth Plan. We're offering our best tips and insights to keep you learning and growing well into 2017! Overview – Shortcuts to Competitive Research Keep your friends close…and your competition closer. The internet is an endless black hole

Learn how to turn one of your website’s must-have pages (the About page) into a must-read page. Pick up easy ways to Use Your About Page to Convert Visitors in our latest, Growth Tactic #18 of the 100-Day Digital Growth Plan. We’re offering our best tips and insights to keep you learning and growing well into 2017! Overview -- Use Your About Page to Convert Visitors Every site has an About page…which is why just having one isn’t enough anymore. Your About page needs

Show the world who you are, with an Introductory Team Video. Here's the low-down on the latest tactic from your 100-Day Digital Growth Plan. It's ideal for building brand loyalty, and another in our collection of best tips and insights to keep you learning and growing well into 2017! Overview - Introductory Team Video Goodbye John and Jane Doe! That’s right. It’s time to put faces to the names and really introduce your team to your current clients and future prospects. By filming a