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As the holiday season approaches, Amazon’s recent Prime Big Deal Days (PBDD) have provided a valuable preview into consumer trends, retailer strategies, and evolving shopping behaviors. With the biggest shopping events of the year—Black Friday and Cyber Monday—just around the corner, it’s time to take stock of what we’ve learned and how to apply it. Below, we recap the key takeaways from PBDD 2024 and outline strategies that can help you capitalize on the holiday shopping momentum.   Prime Big

In a surprising turn of events, Google has decided to keep third-party cookies in its Chrome browser, reversing its previous commitment to phase them out by 2024. This decision has significant implications for advertisers, publishers, and the broader digital marketing ecosystem.     Why Google Reversed Course Google's initial plan to eliminate third-party cookies aimed to enhance user privacy by limiting cross-site tracking. However, the move faced substantial pushback from the advertising industry and regulatory bodies.  Advertisers argued that removing

Google Marketing Live 2024 showcased a series of impactful updates, particularly emphasizing advancements in AI technology that are set to redefine advertising strategies and user engagement across Google's platforms. Here's a closer look at the highlights from the event and what they mean for businesses.   1. Advancements in Generative AI Generative AI took the spotlight, offering enhanced capabilities for creating high-quality, customized creative assets at scale. This includes more sophisticated image editing, automated product feed showcases in ads, and

Recently, a leak of Google’s internal documents has unveiled some fascinating insights into the intricacies of their search ranking algorithm. This revelation has the potential to impact how businesses approach their SEO strategies significantly. Understanding these insights can give brands a competitive edge in optimizing their online presence and improving search rankings.   Unpacking the Leak: Key Takeaways...   Understanding the Ranking Features One of the most surprising aspects revealed by the leaked documents is the sheer number of factors

Hey there, marketers, brands, and e-commerce businesses ready to make a massive impact this holiday season! Have you noticed that the 2023 holiday marketing season seems to kick off earlier each year? Yes, it's a real trend, not just your imagination.  For example, you might have seen Black Friday deals starting in early November, holiday decorations appearing next to Halloween decorations, and email campaigns for holiday sales beginning as early as September.  Yes, the holiday season now includes September! If you're

Hey there, fellow marketers! Ever wished for a Grinch's heart, one that grows three sizes to reveal the secrets of the holiday season's marketing wonders? Well, while we can't promise a visit from the Grinch himself (bummer, we know!), we've got the next best thing - a treasure trove of data and insights from yesteryears and the freshest scoops from 2023 to guide your sleigh right! Now, grab a cup of hot cocoa, and let's cozy up with some trends