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We’ve launched a series of brief 100-Day Digital Growth Plan blogs, with growth tactics, tips and insights to keep you learning and your business growing well into 2017! Welcome to Tactic #1, a brief guide for showing off your expertise with a series of educational emails that will have prospects coming to you for more--more information, more advice, and ultimately, your services and products! Overview - Growth Plan Tactic #1 People love to work with companies that are prepared to help

12 Ways to Repurpose Great Content for No Cost The content on your website is a key factor in drawing in visitors. No doubt, you invest time and money in making it work to attract, acquire and convert customers. Stretching your investment so that you get the most use of your content has two distinct advantages for your business. First, it saves money when you use existing content in multiple ways. Second, your business can reach new users by delivering

Content marketing is the most effective, and most cost effective, way of building links and boosting your rankings. Some industry experts, like Neil Patel, are even hailing content marketing as the "new SEO." Effective content marketing is quickly showing that, not only are there other options outside of building links manually, there are even better options. The lesson here? Quality over quantity. When you provide Google with substance of value, they provide you with lasting rankings. And while PPC is

If you have a blog, there are several things you can do to make sure that your posts will be successful and reach a large audience. What you don’t want to do is make mistakes to kill your blog posts. Headlines A blog headline is the first thing that visitors will see when they’re on your blog is the headline. It’ll also come up in search engine results, subject lines, when you post it on social media accounts, etc. You

Guest blogging is a great marketing strategy to get recognized and make your brand known to different audiences. In order to get the most out of guest blogging, you should deliver high-quality posts to get people talking and taking advantage of what you have to say. Step 1 You have to find websites that allow guest blogging and that pertain to what you have to write about. A simple search in Google or other search engines for “guest blogging guidelines”

On Wednesday, Google announced that it is launching a new social search button called the +1. This news is being interpreted as Google's answer to Facebook's like button. Indeed, many see this as Google's attempt to take a page from Facebook and incorporate social search into its search results. The +1 button is going to appear right next to Google's search results as well as its AdWords ads. Soon, site owners and web publishers will be allowed to add the