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Every generation searching, clicking, and purchasing online has its preferences​​—and not just when it comes to what they are buying. Why and how they decide to make those ecommerce purchases also varies. This means that when you target a specific demographic, understanding their mindset and actions is extraordinarily valuable for building your strategy. So, we wanted to kick open the doors and uncover the data for the primary four generations of ecommerce customers: Baby Boomers, Gen X, Millennials, and Gen

Anyone with an online business, store, or even just a personal website has, at some point, come across Google Analytics. For business owners, Google Analytics has been the best way to track and record website traffic, sources, and other real-time statistics on how users interact with their site.  For businesses that rely on online traffic for purchases or income, Google Analytics lifted the veil of secrecy and gave them actionable information on which pages did better than others, how SEO

We are back with part two of our deep dive into "10 questions you need to be asking your marketing agency in 2022" We already covered aspects like pinpointing you business problems and retaining ownership of you campaign data - but now its time to dive into five more critical questions you need to be asking your marketing agency.  If you missed the first half of this list, click right here to the first half of this chocolate and vanilla

Out of the many changes that have taken place over the past few years in the world of digital marketing, there may be none more profound than the relationship between agencies and the businesses they are partnered with. In every passing year, there are as many new professionals, experts, and agencies as there are new digital marketing trends. But are all agencies created equal? Absolutely not. While it seems that every agency out there claims to have its own “secret

  If you have been following the National Positions blog, our Forbes articles, or our ebook content over the past year, you have likely seen us discussing ecommerce and Amazon…a lot. The reason is simple: Consumer behavior has been shifting to Amazon purchasing for the past two years, and this trend is not going away any time soon. So, as we settle into 2022, we figured why not give you some food for thought when it comes to considering Amazon

Every social media platform seems to follow the same journey when it comes to adoption.  The younger generation begins using it, the older generations say they’ll never use it, and within a couple of years, everyone (at every age) has a profile.  It happened with Facebook. It happened with Instagram. And now it’s happening with TikTok.  Right now it’s generally accepted that Facebook is for everyone, Instagram is for the 20's and 30's crowd, and TikTok skews toward 12- to