BLOG

Over the past several years, marketers around the world have been trying to crack the code in their marketing campaigns​​—rapid ad optimization and accurate attribution.  How can marketers, businesses, and agencies alike truly attribute success to their myriad of marketing efforts when access to accurate data seems to be deteriorating?  Well, National Positions may have found a solution! As customer data (understandably) becomes more inaccessible, and tech giants like Apple and Facebook have added fuel to the fire, we knew

We've just released our latest podcast episode in our continued commitment to bringing our clients and business owners actionable digital marketing strategies. In episode 15 of the Digital Breakthroughs podcast, we welcome National Positions Social Media Director Phoenix Ha. Over the past 12 months, not only has Phoenix been a speaker at Ad World, Affiliate World in Dubai, and completed her MBA, but she has also been instrumental in elevating our social media department to the next level. Along with

We are excited to announce that our Digital Breakthroughs podcast is back, and we are releasing new episodes for 2022! Our goal is to take the most valuable, trending, and actionable marketing concepts out there and break them down into simple, tangible strategies you can put into action. While we have a huge library of subjects that we are going to cover (i.e., social media, paid media, CRO, Google Analytics 4, and much more), we are kicking things off with

Our talented, boundary-pushing, results-oriented team did it again! We could not be more proud to announce that the National Positions team brought home a win from The Communicator Awards for the fourth consecutive year.  Having previously won in categories including web design, marketing strategy, infographic design, video design, and many more, we aimed to take things to another level this year. The Communicator Awards introduced a new category that we wanted to win: Marketing Effectiveness.   It's All About Results

Every generation searching, clicking, and purchasing online has its preferences​​—and not just when it comes to what they are buying. Why and how they decide to make those ecommerce purchases also varies. This means that when you target a specific demographic, understanding their mindset and actions is extraordinarily valuable for building your strategy. So, we wanted to kick open the doors and uncover the data for the primary four generations of ecommerce customers: Baby Boomers, Gen X, Millennials, and Gen

Anyone with an online business, store, or even just a personal website has, at some point, come across Google Analytics. For business owners, Google Analytics has been the best way to track and record website traffic, sources, and other real-time statistics on how users interact with their site.  For businesses that rely on online traffic for purchases or income, Google Analytics lifted the veil of secrecy and gave them actionable information on which pages did better than others, how SEO