BLOG

AI is on the minds of every marketer, media buyer, and ad provider/platform in the world. With new apps, tools and integrations being released daily, keeping up with all of it can be beyond overwhelming.  Even Google had AI as a core part of their keynotes at Google Marketing Live with a myriad of “coming soon” features that leverage AI to build both text and image ad creatives. Needless to say, AI is here to stay whether you are an

social media plays a pivotal role in connecting businesses with their target audiences. To make effective marketing decisions, relying on data and statistics is essential. This article explores key social media statistics that can empower businesses to maximize their impact in the ever-evolving landscape. By leveraging these metrics, you will gain insights into user behavior, platform preferences, and industry trends. These insights enable you to tailor strategies, create compelling content, and deliver personalized experiences. Whether you're a small business owner

The clock is ticking, and on July 1, 2023, Google Analytics 4 (GA4) will become the sole option as standard Universal Analytics properties cease processing hits.  You don’t want to make the mistake of waiting until the last moment to migrate your data.  If you want a smooth transition and to avoid losing valuable historical data, it's time to take action and initiate the full migration process. In this article, we'll explore the reasons for starting the GA4 data migration

As marketing costs continue to rise in 2023, businesses are faced with the challenge of optimizing their marketing and advertising strategies to achieve maximum returns on investment. In this context, it is worthwhile to examine the lessons learned from the past, particularly the impact of advertising budget cuts during the 2007-2009 recession.  By comparing historical data and outcomes, we can gain insights into the consequences of reducing marketing efforts and understand why some brands were able to weather the storm

Well, it's about time we had a discussion about ecommerce marketing strategies during an economic recession. Not an easy subject to discuss, but it is looking more and more like this is a reality we will all need to contend with. In times of financial uncertainty, businesses often wonder how to navigate the storm and emerge stronger in the digital landscape.  In this blog post, we'll answer some key questions about marketing during a recession and provide practical strategies to

The e-commerce industry is on fire, and the number of online shoppers is skyrocketing with each passing year. As an aspiring e-commerce entrepreneur, choosing the right platform can make or break your business. Today, we'll dive into the battle of the heavyweights - Shopify vs Amazon - to help you unleash your e-commerce potential. Shopify is a user-friendly and feature-rich platform that empowers users to sell their products online with ease. On the other hand, Amazon is the king of