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Amazon SEO: Here’s How to Rank Higher on Amazon Searches Amazon now dominates product search online, even surpassing Google. Nearly half of all online transactions happen on Amazon, and searchers perform hundreds of millions of queries every month. This means Amazon sellers face more competition than ever. If you’ve been scratching your head about how to get your products to rank higher, you need to understand how Amazon’s search engine algorithm works. While Google’s and Amazon’s search engines share some