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As you may (or may not) know, getting your products approved and ready to sell to the masses on Amazon is only half the battle. Next, you need to make sure your product listings are pristine, so they are adored by not only Amazon but also your eager customer base.      Appeasing both Amazon algorithms and the mindset of consumers go hand in hand—the better your product listings, the more rapidly Amazon will serve up those listings to shoppers,

  No Amazon product launch is complete without proper keyword research. By taking the time to thoroughly research and implement your most valuable keywords, you can increase the likelihood that your product will be found and that your profit potential will be even greater. Amazon keyword research may seem tedious, but it is a critical component when it comes to ensuring success on the platform.  Keyword research is both a science and an art! If you've seen an Amazon product

  If you have been following the National Positions blog, our Forbes articles, or our ebook content over the past year, you have likely seen us discussing ecommerce and Amazon…a lot. The reason is simple: Consumer behavior has been shifting to Amazon purchasing for the past two years, and this trend is not going away any time soon. So, as we settle into 2022, we figured why not give you some food for thought when it comes to considering Amazon

Amazon is (currently) the undisputed leader when it comes to moving your products online. Of course you can sell directly from your site or via a multitude of other ecommerce marketplaces, but with Amazon being the indisputable go-to for most consumers, it is nearly impossible to ignore. Furthermore, if you are new to the Amazon ecosystem, it can feel daunting to set up, stand out, and gain traction purely from an organic search standpoint. Enter: Amazon advertising. The opportunities available

Another year has flown by, and, once again, we have seen ecommerce activity dominating the retail world. While, understandably, we did not see a repeat of the massive spike we experienced in 2020, our prediction that ecommerce activity would continue its upward trajectory came to fruition.  Beyond any additional fears surrounding the pandemic, a number of other factors help account for the continued preference for making purchases online. These include product availability, alternative product adoption, and overall convenience—just to name

We all have brands we prefer or trust, especially when it comes to products we use on a daily basis—from coffee and kitchen supplies to pet food and home goods—and Amazon has taken notice. Recently, Amazon has unveiled a new feature for customers: the ability to follow brands and get notified about new products, discounts, and a slew of other things.  While this could be the first step in making Amazon a true “social commerce” experience, from a seller standpoint,