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Estimated reading time: 15 minutes Key Takeaways  - Scaling an ecommerce business involves sustainable growth without a proportional increase in costs.  - Sustainable scaling requires enhancing operations to handle increased demand efficiently.  - Growing revenue can be achieved by increasing Average Order Value (AOV) and Customer Lifetime Value (CLTV), expanding product lines, and leveraging customer feedback.  - Effective paid media strategies involve optimizing campaigns across multiple platforms.  - Automation and analytics tools are essential for streamlining operations and guiding growth.

As the holiday season approaches, Amazon’s recent Prime Big Deal Days (PBDD) have provided a valuable preview into consumer trends, retailer strategies, and evolving shopping behaviors. With the biggest shopping events of the year—Black Friday and Cyber Monday—just around the corner, it’s time to take stock of what we’ve learned and how to apply it. Below, we recap the key takeaways from PBDD 2024 and outline strategies that can help you capitalize on the holiday shopping momentum.   Prime Big

The e-commerce industry is on fire, and the number of online shoppers is skyrocketing with each passing year. As an aspiring e-commerce entrepreneur, choosing the right platform can make or break your business. Today, we'll dive into the battle of the heavyweights - Shopify vs Amazon - to help you unleash your e-commerce potential. Shopify is a user-friendly and feature-rich platform that empowers users to sell their products online with ease. On the other hand, Amazon is the king of

For over two years, National Positions has sounded the alarm that third-party data would soon become a thing of the past. Were we wrong? Were we overcautious? Or perhaps we just saw the writing on the wall and knew the clock was ticking. And now, the industry is finally taking notice.  Recently, a post on LinkedIn piqued our interest—not because it was a bad question but because it is being asked this late in the game. Again, this is a

It's holiday marketing time again, and every year, National Positions sees a flood of new clients as the holiday season kicks into gear. Everyone wants to “crush their year-end goals.” While we sincerely want to help each client and provide them with all the strategic and profitable advantages possible, rolling back the clock is beyond our control.  To succeed during this (or any) holiday season, you need to plan, prepare and have every aspect of your campaigns ready before the

The Digital Breakthroughs podcast is back with episode 14—part two of “Amazon Basics You Should Never Overlook in 2022.” In part one, host (and Director of Marketing) Matt Erickson and National Positions’ Amazon Strategist Dave Cassarino covered subjects like Amazon product images, titles, descriptions, and more.  In part two, we begin to pull back the layers surrounding the process of leveraging Amazon FBA and how adopting Amazon FBA contributes to positive rankings, logistic streamlining, and improved brand exposure.  Check out