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Picture this... Your customer spots your product on Instagram, Googles it, clicks a retargeting ad a week later, and finally makes a purchase after opening your email. This multi-touch journey is the new norm, and while it’s great for customer engagement, it’s a nightmare for tracking what’s working. Enter cross-channel attribution—the secret sauce for understanding customer journeys and making your marketing dollars count. Ready to simplify the complex? Let’s dive in!   The Complex Customer Journey: Why It’s Tough to

At National Positions, we understand that creating compelling visual content can be challenging—especially when you’re working with limited assets. While AI tools offer incredible potential, they’re not always the perfect fit for every project or client. Instead, we want to share a simple, effective method that leverages two accessible tools: Canva and CapCut. With a bit of creativity and these easy-to-use resources, you can produce thumb-stopping visuals for ads and social media without breaking the bank.   Check out the

In the fast-paced world of ecommerce marketing, the demand for fresh, engaging brand creatives is constant. Social media teams often find themselves under pressure to produce new content, but what happens when resources are limited? At National Positions, we understand this challenge all too well. Fortunately, with the advancements in AI technology, creating new, effective creatives—even with limited assets—has become more accessible than ever.   The Challenge: Limited Creative Assets Marketers often face the frustrating bottleneck of needing more creatives

In the dynamic world of digital marketing, staying ahead of the curve is crucial for businesses looking to maximize their return on investment. In 2023, marketing agencies have witnessed a significant shift in the industry landscape, particularly when it comes to rising marketing costs. This is likely due to natural changes that exist in ecommerce, changing customer preferences, as well as a recession likely on the horizon.     As paid search advertising becomes increasingly competitive regardless of industry, marketers

In today's digital landscape, search advertising has proven to be a powerful tool for businesses seeking to promote their products and services online. With an average return on investment of 200% (or $2 for every $1 spent), pay-per-click (PPC) advertising has become a go-to strategy for marketers.  However, as marketing costs continue to rise, it's crucial to optimize your search campaigns to ensure they deliver the desired results. In this blog, we'll explore the latest data and insights to shed

Get ready for an extraordinary journey into the realm of artificial intelligence. We've entered a new reality where AI is not just a futuristic risk, but a delightful companion in our industries. It's like having a genius sidekick at our fingertips. This AI revolution is reminiscent of the internet's game-changing arrival in the mid-90s. Opinions on AI are divided—some see it as an incredible advancement, while others approach it with skepticism. But let's focus on the exciting world of marketing