Reviews & Reputation
Management
In the online world, reviews are your reputation
The Power of Reviews
For consumers who are unfamiliar with your brand, products, or service, reviews ARE your reputation.
When we’re making a purchase decision, most of us will turn to reviews as a deciding factor. Are we sticking with Brand X or going with Brand Y instead?
- Over 70% of consumers won’t even consider making a purchase until they have uncovered those powerful positive reviews.
- Over 90% of millennials agree that they trust online reviews as much as a recommendation from a friend or family member!
For consumers like yours (and ours), favorable reviews can help reduce purchase risk and increase the chances that they will convert from prospect to paying customer.
But don’t just take our word for it.
Check out the eye-opening data that backs up the idea that reading (and watching) reviews is a crucial component of the buyer journey:
On Mobile
Devices:
Consumers reading reviews on mobile are nearly 130% more likely to make a purchase.
For Fostering
Trust:
70% of consumers will read at least four reviews before trusting a business.
By Boosting
Conversion:
Product reviews can increase said product’s conversion rate by over 270%.
For Faster
Decision Making:
Over 80% of consumers read reviews because they are ready to purchase a product or service.
While Improving
Brand Exposure:
The quantity, quality, and diversity of reviews are one of the top-ranking signals on Google.
Streamlining Your
Reviews Management
Adding our Reviews Management program to your marketing stack can help you extend and enhance the value of your overall marketing strategy. By proactively nurturing customers for reviews, we build upon the trust they have for your brand as well as the value they find in your product or service.
Fiction: No one wants to write a review …
The fact is, over 85% of customers are willing to write a review and over 70% feel written reviews are more valuable than a simple star rating.
When it comes to doing business online –
your reviews are your reputation.
National Positons REviews
Amplifying Your
Reputation Management
Collecting customer reviews is only the first step.
We take things a step further by actively promoting these reviews so they don’t just sit there—but have an undeniable impact. Ultimately, reviews are valuable content that can be leveraged in more ways than just waiting to be discovered on review sites.
Promoting, repurposing,
and distributing
Reviews across your website, social profiles, and business directories can turn a simple review into a reputation-boosting tool.
- National Positions uses next-level SEO and social media marketing strategies to promote your reviews, which can also enhance your search rankings.
- We have streamlined the process of collecting real user-generated reviews with effortless, best-in-class automation programs.
- We strategically spotlight you as a positive and proactive brand that engages with users, helping you attract, persuade, and convert more customers—faster.
Minimizing Negativity
As a business owner or marketing manager, few things are worse than seeing your brand’s online reputation tarnished by too many negative comments that are defamatory, inaccurate, or simply untrue.
We put our proven reputation management strategies to work for you, effectively responding, reporting, and essentially minimizing the impact a negative review can cause.
Remember, we can’t control what every reviewer will write or say, but we can control how we respond—every time.
Overcoming “Negative” Reviews
If you get a bad review, your brand is done for, right?! Wrong.
Getting a bad review is part of business. You are never going to please everyone. In fact, studies have shown that the majority of customers (around 65%) actually trust your reviews more when there is a mix.
However, a positive reputation is our #1 goal for your brand. So spinning a negative review into a positive opportunity is part of what we do.
Ready to Get Started?
Building or enhancing your reputation online takes strategy, time, and know-how—and (not to brag but…) we have all three.
So if you’re ready to take your reviews and reputation to the next level, contact our team today. To start, you will get a complimentary one-on-one consultation, during which one of our experts will assess the best custom approach for your brand.
Let's Get Started