conversions within 1 month
1000’s of new leads each month
Carsquare is an all-in-one automotive marketplace that provides a way for buyers to quickly and easily find their choice of new, used or leased vehicles.
Carsquare was lagging in goal completions and needed to increase lead conversions from their already strong website traffic. At the same time, their Adwords campaign was underperforming for the amount of ad spend invested.
When Carsquare began working with National Positions, our team took over management of their Adwords Campaign, and initiated Display Advertising and Programmatic Display campaigns. These campaigns are an extremely targeted version of display that leverage big data, allowing us to optimize and identify in-market buyers by using millions of different markers.
Carsquare saw an immediate boost with close to 30,000 goal completions in just their first 2 months with our campaign. At the same time, conversions went up a healthy 38%, racking up more than 3,000 in just one month. Finally, all this was achieved while reducing CPA by 80%.
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