CarSquare

RESULTS

3,000+

conversions within 1 month

80%

Lower CPA

1000’s of new leads each month

+38%

conversion

PPC/PAID SEARCH

monosnap-2016-10-14-22-09-31CarSquare
Automotive

Carsquare is an all-in-one automotive marketplace that provides a way for buyers to quickly and easily find their choice of new, used or leased vehicles.

THE CHALLENGE

Carsquare was lagging in goal completions and needed to increase lead conversions from their already strong website traffic. At the same time, their Adwords campaign was underperforming for the amount of ad spend invested.

OUR STRATEGY

When Carsquare began working with National Positions, our team took over management of their Adwords Campaign, and initiated Display Advertising and Programmatic Display campaigns. These campaigns are an extremely targeted version of display that leverage big data, allowing us to optimize and identify in-market buyers by using millions of different markers.

THE RESULTS

Carsquare saw an immediate boost with close to 30,000 goal completions in  just their first 2 months with our campaign. At the same time, conversions went up a healthy 38%, racking up more than 3,000 in just one month. Finally, all this was achieved while reducing CPA by 80%.

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