Client Profile
Wired for Wine is a leading ecommerce marketplace for all varieties of wines, spirits, whiskeys, tequilas, and other specialty beverages.
With a robust product offering and worldwide shipping, Wired for Wine’s core focus is to provide a quality, convenient, and personal experience to its online clientele. With extended subscription services, clients get to experience hand-selected products in addition to exclusive member savings.
The Challenge
Wired for Wine wanted to scale business faster. The nature of their business meant that certain limitations could hinder the rapid growth they were seeking. Additional expertise was needed to accelerate their campaign and take profit margins to the next level.
Wired for Wine also wanted to optimize current strategies to see which marketing efforts worked best with their business model.
RESULTS
156%
More Traffic
(28.7K vs. 11K)
340%
More Paid Search
Transactions
503%
Greater Paid
Search Revenues
72.9%
Overall Revenue
Increase
OUR STRATEGY
National Positions knew that Wired for Wine needed a different overall approach due to
the nature of their business. One “tool” would not be enough. Our experts proceeded
using an integrated set of marketing strategies that would provide a greater impact.
From the production of SEO content and email list building to digital advertising and
remarketing for lead generation, Wired for Wine was primed for growth.
INTEGRATED DIGITAL STRATEGIES
ONGOING SUCCESS
Wired for Wine’s campaign performance has been something to toast about. Our client has
been able to see proof in the data — and more importantly — proof via growing revenue.
These results have inspired (and allowed for) an increased marketing investment. The
continued optimization of this campaign shows that even when options seem limited (due to
online alcohol sale restrictions), there is always a custom strategy that can garner results.
Our experts approach every challenge and every campaign with a fresh set of eyes — if you
need a new perspective on how to market your brand, our team is ready to help.