Wine Racks America
Who Is Wine Racks America?
Wine Racks America (WRA) is a leader in high-quality wine storage solutions, offering customizable racks and cellar systems for both residential and commercial clients. In 2024–2025, WRA’s mission was to accelerate e-commerce growth, enhance its lead generation for offline sales, and optimize conversion performance—balancing brand storytelling with direct response marketing to maintain leadership in a competitive market.
The Challenge
Wine Racks America navigated several market complexities, including rising Google Ads CPCs, longer sales cycles, and the need to convert both online shoppers and offline prospects. With a 60-day closing cycle and high-AOV custom projects, the brand had to sharpen its CRO and improve lead quality to sustain growth. Efforts also focused on maintaining strong organic visibility despite shifts in Google’s AI-driven search landscape and scaling Paid Social performance across Meta and Pinterest.
Racking Up Wins in 2025!
+124%
Organic Shopping
Sessions
+23%
More Leads
(Google Ads)
+114%
Social Traffic
Growth
320%
Growth in Email
Marketing Revenue
The Approach
SEO Optimization
Expanded content around “cellar” and D2C keywords, maintained top rankings, and improved technical performance to achieve over a 20x ROAS.
Paid Advertising
Aggressively scaled Google and Pinterest, optimized Salesforce-integrated campaigns, and used flex budgets for peak season agility.
Conversion Rate Optimization (CRO)
A/B tested forms, improved mobile UX, and added interactive elements (e.g., swatches, product imagery) to increase leads and sales.
Email & SMS Marketing
Revamped flows and campaigns with Klaviyo and Alia, focusing on upsell/cross-sell opportunities and a stronger welcome series.
Analytics & Reporting
Recognizing that trust is paramount when selling safety-based products, the messaging across the site was overhauled to strengthen the connection with potential buyers.
AdBeacon Upgrade
We gave WRA a strategic advantage by using AdBeacon’s first party ad tracking data to further optimize paid media and reduce ad waste.
Driving Success in 2025
Driving Growth for Wine Racks America!
In 2024, WRA balanced the art of brand building with the science of performance marketing—delivering growth across both online and offline revenue streams.
Enhanced CRO, deeper content strategies, and high-performing paid media campaigns laid the foundation for its 2025 ambitions: scaling commercial offerings, raising AOV through bundling, and expanding its brand presence via omnichannel storytelling.
With a clear roadmap and optimized funnel, Wine Racks America is well positioned to uncork its next level of success.