Client Profile
Tires To You has come a long way from its beginnings to be the top tire service shop in Austin, TX. With a passion to serve their clients better, Tires To You developed their own innovative business model to provide a more intuitive tire buying experience online. They have turned their hard work and inspiration into a booming tire service provider, with a focus on upfront and honest quotes, timely response to issues, and quality products.
The Challenge
After leaving their parent company, our client had developed a new website that needed to build its domain authority and search rankings on Google from scratch. Tires To You needed to successfully launch their new company by generating web traffic quickly to compete in their very competitive local market of Austin, TX. With a lot at stake, our experts were excited to help this small business make a name for themselves with an integrated digital marketing strategy.
RESULTS
+70%
Direct Search
Traffic
+37%
Organic New
Users
30%
Reduction Bounce Rate (via Social Traffic)
#1
Ranking on
Google
Our Strategy
National Positions knew that our client would need both a long-term and short-term strategy to break through. Our experts went to work strategizing for local organic search, onsite optimizations, NAP/Citation proliferation, and specialized backlinking. To drive local traffic, SEO efforts were paired with a targeted Facebook advertising campaign and Google My Business profile analysis.
Driving Results – Tangible ROI
Tires To You enjoyed a dramatic increase in site traffic within two months and were ranking on the 1st page of Google’s organic and local rankings for very competitive terms such as “New Tires Austin,” “Tires in Austin,” and many more. While typically a brand-new site may take a longer period of time to achieve these kind of results, our strategic approach proved successful. By showing our client the benefits using integrated strategies, National Positions was able to implement a winning campaign, providing Tires To You with tangible ROI.
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