Sullen Clothing
Who Is Sullen Clothing?
When Sullen Clothing, an edgy lifestyle apparel brand, teamed up with National Positions, their ambition was clear: to carve out a dominant digital presence in the competitive fashion landscape. Their journey with us isn’t just about numbers but about making a bold statement in the digital world that will sustain the Sullen Clothing brand long into the future.
Identifying the Challenges
Sullen Clothing’s journey was not without its hurdles. In a sea of competitors, they needed to stand out, captivate, and convert their online audience. The challenge was twofold: enhancing their digital visibility to capture more market share and converting this increased traffic into substantial revenue growth. National Positions was ready to deliver on the challenge.
Success Is In Fashion
40%
More Organic
Site Conversions
3700%
Higher Revenues
(Top Creatives)
135%
Improved Ad Click
Traffic (Google PPC)
75%
Better ROAS
(Facebook Ads)
National Positions’ Cross-Channel Strategy
Customers never convert in a straight line. National Positions looked at the entire customer journey so we knew exactly what was driving customers to convert—enriching every piece of Sullen Clothing’s campaign.
SEO Mastery
We didn’t just optimize Sullen Clothing’s website—we transformed it into a magnet for organic traffic. Our strategy was a masterful blend of meticulous keyword research, content optimization, and enhanced user experience.
Social Media Sorcery
At National Positions, we know that social media is more than just posts and likes. Our carefully crafted campaigns for Sullen Clothing were a mix of art and science, engaging customers and weaving the brand’s story across various platforms.
PPC Precision
With laser-focused Google Ads campaigns, we ensured every click counted. Our approach was not just about getting eyeballs but about drawing in the right audience at the right cost.
First-Party Data
Our experts ensured our client optimization strategy was on point by using first-party data from Shopify integrated directly into AdBeacon—a next-level ad optimization technology.
A Fashionable “Conversion-First” Strategy
National Positions Marketing Impact
Our collaboration with Sullen Clothing is a journey of transformation. By implementing a holistic and dynamic digital marketing strategy, we didn’t just meet their goals—we continue to exceed them, marking a new era of digital success for Sullen Clothing. This case study stands as a testament to National Positions’ commitment to driving growth and creating impactful digital profitability.
Ready to find success for your brand? Contact National Positions today and we will show you what’s possible.