Our strategic approach focused on creating a connected growth engine across SEO, paid media, CRO, and lifecycle marketing. By aligning technical optimization with intent-driven traffic and conversion-focused design, we ensured every channel worked together to attract, engage, and convert high-value customers.
Suburban Seats
Who Is Suburban Seats?
Suburban Seats, a leading provider of seating solutions for commercial and passenger vehicles, sought to expand its market share and modernize its marketing approach for 2025. The company had a solid reputation in the transit and trucking industries but was facing increasing competition and plateauing digital performance. Our agency was engaged to revamp their strategy with an aggressive focus on e-commerce growth and lead generation.
The Challenge
Suburban Seats faced several digital growth hurdles despite a strong product offering. The brand struggled with low online visibility, limiting inbound traffic and hampering search rankings. E-commerce sales had stagnated, with only modest year-over-year gains, while a high cart abandonment rate pointed to friction in the buying process. Additionally, their robust contact list remained underutilized, missing opportunities for re-engagement and repeat sales.
Scaling Marketing Profitability
70%
E-commerce Sales Growth
120%
More Organic
Website Traffic
450%
ROI on Paid Ads
40%
Fewer Abandoned Carts
The Approach
SEO Optimization
We conducted a full technical SEO audit, resolving site issues that hindered performance and visibility. On-page enhancements were made across key product categories to improve relevance and ranking potential.
Paid Advertising
Our paid media strategy centered on Google Ads, using Search and Display campaigns capturing high-intent users actively seeking seating solutions paired with Meta Ads on Facebook and Instagram, building brand awareness and retargeting warm audiences to re-engage potential buyers.
Conversion Rate Optimization (CRO)
The customer journey was streamlined by optimizing the checkout process to reduce friction and improve completion rates. We also implemented exit-intent pop-ups and a cart recovery email sequence to re-capture potentially lost sales and lower the abandonment rate.
Email & SMS Marketing
We launched automated drip campaigns to nurture leads and engage existing customers with relevant offers and updates. Additionally, targeted SMS promotions were rolled out to capitalize on high-value opportunities and drive timely conversions.
Analytics & Reporting
Goal tracking was established through Google Analytics and AdBeacon to track key performance metrics. Detailed monthly reporting provided insights that guided ongoing optimizations and ensured campaigns remained data-driven and results-focused.
A “Results-First” Strategy
Driving Success and Profits 2025!
By leveraging a multi-channel digital strategy, Suburban Seats transformed its online presence and revenue potential throughout 2024.
A sharp focus on SEO, paid advertising, and conversion optimization delivered not only a 70% increase in e-commerce sales but also built a stronger foundation for long-term growth.
Suburban Seats is now well-positioned to capitalize on its digital momentum heading into 2025.