SAFARILAND
Who is Safariland?
Safariland is the world’s leading provider of personal protective equipment and supplies. Their line of security products such as body armor, weapon holsters, duty gear, and tactical headwear is trusted by first responders, military personnel, and law enforcement departments across the country.
The Challenge
Safariland was ready to take their brand’s reach to the next level on the biggest ecommerce platform in the world—Amazon. At the same time, Safariland knew that there must be an opportunity on social media that was being overlooked – so a solid social ad campaign was a necessity.
In addition to optimizing Amazon brand content, product listings, and social media ad strategies, Safariland needed a partner laser-focused on ROI and extending customer LTV. As Safariland’s partner, we knew we needed to build a more strategic and data-driven recipe for ecommerce success than they had ever experienced before.
High-Impact Marketing Results
540%
ROAS on Social Media
Ad Performance
17,000%
Higher Amazon Sales
Revenues
450%
Greater Sponsored
Ad Traffic
22,000%
Greater Conversion
Volume
The Strategy
The National Positions team went to work building a full funnel ecommerce strategy that would not only deliver results but would also capture lost revenue opportunities. By addressing the entirety of the customer journey we could provide a programmatic approach to attracting, nurturing, and converting interest at the highest possible levels.
Amazon Organic Management
Our experts strategically optimized every aspect of Safariland’s brand on Amazon, including product listings, brand pages, A+ pages, imagery, product copy, and beyond!
Amazon Sponsored Advertising
Our team of Amazon ad experts cultivated a strategy that is still paying dividends to this day, including sponsored ad design, placement, programmatic retargeting, and much more.
Paid Social Media Campaigns
Our award-winning social media team created a fresh strategic approach to Safariland’s social media including new creatives, robust testing and optimizations, audience building, and beyond!
Marketing Automation
With a brand like Safariland we had to move far beyond the basics. A new email marketing strategy was implemented to handle abandoned shopping carts and maximize conversions.
Strategic Goalsetting
Our experts used Safariland’s own first-party data to provide record-setting campaign ROI, ROAS, and maximize customer lifetime value (LTV).
Fresh Design and Messaging
Marketing Safariland’s line of products meant a creative update was needed to not only attract but also convert more of their target audience across their Amazon and social media campaigns.
The Journey Begins…
Since embarking on their Amazon journey with National Positions, Safariland has seen conversions skyrocket while keeping costs in check. Brand reach has increased over 30x, fueling a sales revenue lift of over 170x (17,000%) that continues to rise!
SEEING SUCCESS CLEARLY
Amazon Strategies That Are on Target!
Being the world’s #1 provider of personal safety equipment, Safariland takes their reputation seriously—and we couldn’t be more thrilled to be their trusted digital marketing and Amazon partner. As we drive results forward into 2022, we can’t wait to see what new results (and customers) we can deliver to the great team at Safariland!