ONE MESSY BUN
Who is One Messy Bun?
Fashion is all about combining the worlds of personal expression, style, and real world functionality. Perhaps no brand leans into this idea more than One Messy Bun (OMB). With their unique mix of nostalgia, style, pop culture, and—above all—quality, OMB gives their audience the perfect flavor profile for their personal fashion tastes.
The Challenge
One Messy Bun came to National Positions in December of 2019 with the goal of exponentially growing their orders, revenues, and profits while attracting the bigger piece of the “fashion forward” pie. OMB was also well aware of how quickly fashion trends move, so speed would be critical to take advantage of the “freshness” of new designs and styles. In short, National Positions would need to optimize rapidly and scale success quickly via OMB’s social media accounts.
KEY RESULTS
417%
Return On Ad
Spend(MoM)
290%
Higher Purchase
Revenues (YoY)
312%
Return On Ad
Spend (YoY)
74%
More Website
Purchases (YoY)
OUR STRATEGY
At the heart of our strategy were two main goals—rapidly optimizing towards greater revenues and aggressive scaling. Our experts constructed a new creative strategy and streamlined remarketing approach, as well as l everaged AI-based testing to amplify ROI. Our hands-on management and methodology, beginning in Q4 of 2019 and continuing as we move into Q3 of 2020, has shown that even during a pandemic, groundbreaking revenues, success, and rapid campaign scaling is possible.
INTEGRATED DIGITAL STRATEGIES
CONTINUING TO SCALE
One Messy Bun continues to find social media mark eting and advertising success with the National Positions team. With campaign returns exceeding expectations and setting higher-than-ever revenue benchmarks, OMB is on track to scale their growth faster than ever before. We are excited to see what our partnership with One Messy Bun will bring as we progress through 2020—a year that has been full of uncertainty. If you are ready to see what success is possible for your brand, contact our team today to see what opportunities we can uncover!