NATIONAL
HOSPITALITY SUPPLY
Client Profile
National Hospitality Supply has been a leading supplier for hotels and restaurants for nearly 30 years. Their core focus is to provide value—quality products that withstand years of commercial use. With over 200 categories filled with hotel and restaurant supplies, they make shopping easier than ever with an enhanced online experience. From hotels to restaurants to catering companies, the #1 choice is National Hospitality Supply.
The Challenge
National Hospitality Supply needed to increase market share in their very competitive industry. With over 20,000 products available via their website, they needed to drive more high-value site traffic that would convert to tangible revenues.
RESULTS
45%
Higher Organic
Revenues (490K vs. 330K)
+1,300
Organic Ecommerce
Transactions (Quarterly)
+880K
in Paid Ad Revenues
(Google PPC)
+130%
Higher Conversion Rates
(Google Display Ads)
OUR STRATEGY
Search Engine Optimization
Our SEO strategy started with the technical, such as site structure, linking, title tags, and meta descriptions—ensuring that National Hospitality Supply was taking advantage of the latest Google algorithm updates that would improve rankings and organic traffic.
Content Development
To further contribute to search visibility, our content development team went to work creating up-to-date on-site product and category content, as well as targeted blog content to capture higher levels of organic search traffic.
Google Advertising (Paid Media)
Our team focused on highly targeted Google Ad campaigns (PPC and display) and landing page content implementation to attract additional highly competitive search traffic and specialty products—designed to fuel higher volumes of ecommerce transactions.
INTEGRATED DIGITAL STRATEGIES
SUPPLYING THE MASSES
Our ongoing campaigns with National Hospitality Supply continue to not only attract higher quality traffic but also higher levels of tangible ecommerce revenues. Through National Positions content and paid media optimization strategies, our client’s return on investment also continues to trend higher. With better strategies and better data utilization, our team has positioned National Hospitality Supply for long-term success.