GOV FILINGS
ONLINE
Client Profile
Gov Filings Online is a private document filing and preparation service specializing in business document filings through state offices and through the IRS. Clients use Gov Filings Online to avoid the headache, hassle, and research that accompanies trying to navigate the state and federal filing systems.
The Challenge
Gov Filings Online needed a fresh perspective to their Google Ads strategy. After having a rough experience with another agency managing their campaign, they needed a partner that could better understand the intended audience and get them results. Our experts went to work. After analyzing Gov Filings Online’s account and past performance, we discovered a common theme – they desperately needed their campaign optimized.
RESULTS
926%
More Ad Clicks
(23K vs. 2.4K)
1511%
More Conversions
(654 vs. 94)
34%
Lower Conversion
Costs ($62 vs. $94)
50%
Higher Ad
Conversion Rate
OUR STRATEGY
Ad Structure and Delivery:
By optimizing the overall structure, messaging, and delivery – we knew we could maximize the campaign exposure to capture more valuable prospects.
Technical Optimization:
Restructuring keyword strategies, implementing negative keyword strategies, and formatting proper sitelinks and rich snippets enabled us to improve ad rankings and overall performance.
Machine Learning:
Through the use of machine learning, our teams were able to test a more robust set of ad creatives – faster. This technology allowed us to gather more data and optimize at a more rapid pace.
INTEGRATED DIGITAL STRATEGIES
ONGOING PERFORMANCE – LASTING IMPACT
Ongoing performance improvement has allowed Gov Filings Online’s campaign investment to grow from around $100 to over $3000 per day with a sustained conversion rate – retaining the campaign’s positive ROI. National Positions PPC experts continue to test and optimize campaign performance to provide even more opportunities for the team at Gov Filings Online. This campaign not only shows the power that Google Ads has to drive revenues, but also the power proper optimization has to raise the bar for greater campaign performance.