GLOBAL TRASH
SOLUTIONS
Who Is Global Trash Solutions?
Global Trash Solutions (GTS) has been providing waste consulting, brokering, auditing, reduction, and maintenance services, as well as products such as compactors and balers, since 2008. Their client list boasts some of the biggest brands in the world, including Costco, McDonald’s, Amazon, Starbucks, and the list goes on and on.
GTS says it best, “We leverage our extensive knowledge and connections to develop innovative waste management strategies for our clients. GTS serves businesses of every size, in a range of industries, from hospitality to the public sector.”
As an integral part of business operations for so many, GTS has spent over a decade positioning themselves as a trusted partner that is dedicated to substantially reducing costs for their clients by up to 40%. GTS is an essential business with a customer-first approach.
The Challenge
GTS had been ramping up their marketing investment in the months leading up to the COVID-19 outbreak—and as stay-at-home orders became a reality, there was a very real possibility that there would be troubled waters ahead. With the guidance of the National Positions team and an unforeseen boost in demand, GTS decided to stay the course, keeping their marketing machine running to effectively nurture prospects. Rather than cut off marketing efforts and risk falling behind the competition, GTS and their team adapted—and the results speak for themselves.
RESULTS
+1000
Total Conversions
635%
Greater Traffic Sessions
(Via Social Media)
45%
Boost to Revenues
Overall
150%
Higher Transaction
Values Per Order
Average
OUR STRATEGY
Our team took an omnichannel approach, introducing SEO and marketing
automation while expanding non-branded paid search services, including
Facebook, Instagram, Google, and Bing. The strategy was designed to
drive new visitors from audiences not yet familiar with the brand.
Paid Search
Our team went to work updating and optimizing everything from messaging to bid strategies in an effort to prepare for the coming shift in the market across Google PPC, display, YouTube, remarketing, and Bing.
SEO & Content Marketing
Monitored and improved all technical aspects of Global Trash Solution’s website to positively affect ranking and visibility in the search engines, such as site structure, specialized linking, URL structure, title tags, content development, and much more.
Social Media Ads
While social media may seem unconventional for a brand like GTS, the opportunity was undeniable. National Positions leveraged GTS’s video content for B2B ad campaigns on social media to capture the influx of attention on these platforms.
Marketing Automation
Nurturing interest and building trust quickly was (and is) critical for keeping the gears turning. GTS beefed up their communication, releasing additional COVID-19-related email content to keep their customers informed and to offer help however possible.
YouTube & VSEO
Yes, even a brand like GTS can benefit from quality video content. In addition to applying video optimization (VSEO) to GTS’s content, our team also launched video ad campaigns across YouTube and social media platforms.
Call & Lead Tracking
Tracking real impact meant going beyond the Google Analytics spreadsheets. To properly attribute campaign success, rigorous call and lead tracking allowed our team (and GTS) to effectively pinpoint what marketing efforts were providing the greatest successes.
INTEGRATED DIGITAL STRATEGIES
Looking to the Future!
We couldn’t be more thrilled with the results our team has produced for GTS. These kinds of results come not only from our efforts but also the amazing service provided by Global Trash Solutions and their stellar team. Working with GTS continues to be a partnership built on open collaboration and the trust that we will continue to strengthen and nurture every campaign. We can’t wait to see what the rest of 2020 has in store for GTS as their campaign evolves as we continue into the “new normal.”