Paid Search Traffic
E-Commerce/Natural Health Supplements
For the past 25 years, Forrest Health has prided itself on selling high quality natural health supplements, vitamins, herbal remedies, and homeopathic medicines. Rather than manufacturing their own products, Forrest Health finds the best products from a variety of vendors so that their customers can choose from a wide selection to fit their individualized needs. By offering professional diagnostic tests and consultations, Forrest Health ensures that each customer makes informed choices when it comes to their health.
Forrest Health was looking for ways to improve their paid search shopping campaign and stand apart from the competition in the overcrowded marketplace for health supplements. Their online shopping campaign clearly needed help, and their team was challenged to manage online promotions for such an abundance of products.
National Positions initiated a totally new campaign strategy to manage Forrest Health’s Google shopping feed, promoting targeted products and finding the best mix to generate greater response. Our Google certified paid search experts improved Forrest Health’s ad spend strategy by carefully selecting just the right products to feature. They continue to adjust choices to maximize ROI per spend. By synching SEO on landing pages, the team has helped to grow response further and built domain authority to boot.
After implementing the new Google shopping campaign in Q1 of 2017 and enhancing SEO on landing pages, Forrest Health has experienced their largest-ever increase in paid search traffic. The company’s site went from 13,000 visitors to 25,000 for a comparable period, leading to an 80% jump in transactions and a healthy 65.5% revenue increase. Forrest Health’s ecommerce conversion rate spiked by 15%, underscoring significant growth in the number of site visitors becoming customers.
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