FORESIGHT
SPORTS
Meet Foresight Sports
Foresight Sports is a game-changing golf technology company, founded on a passion for the game and a deep understanding of its intricacies. With innovative products like the GC2 Smart Camera System and GCQuad launch monitor, Foresight Sports is an industry leader, revolutionizing the way golfers approach their game. Whether you’re a beginner or a seasoned pro, Foresight Sports has the tools and expertise to help you elevate your game to the next level.
The Challenge
Foresight Sports faced a formidable marketing challenge. Despite having a strong reputation and dedicated following in the golf community, they wanted needed to break new ground, expanding customer reach and profitability. That’s when National Positions stepped in with an ambitious omnichannel marketing strategy that leveraged social media, PPC, SEO, and marketing automation. The results have been nothing short of game-changing, igniting Foresight Sports’ growth and capturing the attention of golf enthusiasts everywhere!
KEY RESULTS
265%
Increase in Purchase Volume
(Social Commerce)
15x
Social Media
Return On Ad Spend
170%
Greater Google PPC
Purchase Revenues
84%
Increased Organic
Ecommerce Conversions
OUR STRATEGY
The team of experts at National Positions got to work crafting a tailor-made marketing strategy that fit Foresight Sports like a well-worn DynaGrip leather glove. This all-encompassing approach aimed to flawlessly guide customers through every stage of their journey, from initial awareness to conversion, no matter where they were online. Every aspect of the strategy, from conception to execution, was orchestrated with precision to ensure flawless coordination and seamless timing.
Ecommerce SEO Optimization
Foresight Sports product is unlike any other, so their SEO had to be next level. It was not just about driving traffic – that traffic had to be qualified and convert!
Pinpoint Google Ads
National Positions completely refreshed Foresight’s PPC approach. This”full-funnel” approach ensured that every opportunity received ample opportunity to convert
Conversion Optimization
Through our click, lead, and call tracking, Foresight Sports was able to see immediate and ongoing ROI improvement without increasing their ad spend.
Marketing Automation
You can’t go omnichannel without including email marketing automation. Applying this channel would let Foresight streamline customer nurturing and follow opportunities.
Social Commerce
Foresight’s line of golf simulators had to be seen to be believed – which was a perfect fit for social media. These may be high-ticket items, but the results continue to roll in!
“Conversion-First” Focus
Every aspect of Foresigt’s campaign came down to what was converting – and how could we convert more. We had to think beyond clicks and traffic and focus on conversion first.
INTEGRATED DIGITAL STRATEGIES
DRIVING GREATER PERFORMANCE
Our management of Foresight Sports’ Google Ads campaign has been ongoing, and it continues to deliver positive results and increased profits. This campaign serves as a perfect example of how a niche product or service can still attract a valuable audience with the right strategy.
Despite our success so far, we remain focused on reaching the next level of achievement for Foresight Sports. While we have accomplished a great deal, we are eager to take this partnership to new heights in 2023!