DOUGHERTY
LASER VISION
Who Is Dougherty Laser Vision?
For over 10 years, Dougherty Laser Vision has been a leader in vision correction surgery, bringing the gift of improved sight to the greater Los Angeles area. From LASIK to corrective lens implants, and everything in between, the DLV team has helped countless patients seen the world more clearly.
The Challenge
Dougherty Laser Vision was ready to expand their reach and help more clients bring their vision into focus. National Positions would not only need to drive awareness to Dougherty Laser Vision, but also reduce concerns clients may have when reaching out for help. After having a rough experience with a previous marketing agency, National Positions’ strategic campaign would need to prove undeniable results—many times over.
NEW STRATEGY = NEW RESULTS!
300%
Greater Ad
Click Volume
240%
Return on Ad
Spend (Est.
335%
More Ad
Conversions
240%
Lower Cost
Per Call
OUR STRATEGY
We knew an omnichannel strategy would be the perfect fit. Actively attracting new clients would take a sophisticated Google Ads campaign to effectively target and convert clients in the right place, at the right time. A refresh of their website(s) and a new SEO strategy including content, technical, and user experience improvement was added to attract and convert more clients organically. Finally, granular lead tracking was put in place to give the team at Dougherty Laser Vision the insights they needed to see their ROI clearly. The results speak for themselves.
SEEING SUCCESS CLEARLY
FINDING OPPORTUNITY & SUCCESS
DURING THE COVID-19 PANDEMIC
With 2020 being a year of unprecedented challenges, Dougherty Laser Vision knew the importance of staying consistent ( with their marketing) and top of mind (with their customers). As of June 2020, the positive impact has come into focus across each of their campaigns, as their loyal clients started coming through those front doors again, one after the other ( at a six-foot distance, of course!).
DLV put their trust in National Positions, allowing us to lay a rock-solid foundation, which we will continue to build upon through 2021 and for years to come. With a custom omnichannel approach, our experts were able to help DLV flourish once again—so they can do what they do best—help others.