Case Study
Distinctive Home Care
Distinctive Home Care
Local and Home Services
The Challenge
National Positions knew that the client website’s conversion rate was underperforming, resulting in a lack of sufficient quality leads. Our challenge was to improve results, given that Distinctive Home Care’s most valued leads often came from phone responses.
This unusual customer profile helped to explain low results in form-fill responses. We took this specialized factor into account as we developed a targeted strategy.
RESULTS
Driving Growth for Wine Racks America!
In 2024, WRA balanced the art of brand building with the science of performance marketing — delivering growth across both online and offline revenue streams.
Enhanced CRO, deeper content strategies, and high-performing paid media campaigns laid the foundation for its 2025 ambitions: scaling commercial offerings, raising AOV through bundling, and expanding its brand presence via omnichannel storytelling.
With a clear roadmap and optimized funnel, Wine Racks America is well positioned to uncork its next level of success.
Our Strategy
Our strategy grew out of a customized, individual approach to each of our clients. We tested new keywords and tracked results, then built an entirely new, high-converting landing page, targeting the most relevant keywords.
We continue to test and refine the PPC campaign based on landing page results.
Our Results
Your Custom Strategy Is Waiting
Let’s build a strategy customized for your brand, your market, and your goals.