FONTANA
FORNI
Client Profile
Fontana Forni is the world’s foremost producer of outdoor and commercial pizza ovens. With roots reaching back to 1945, Fontana Forni combines old-world Italian craftsmanship and refined modern technology to produce a truly one-of-a-kind product, handcrafted in Italy.
With a product line that includes wood-fired, gas-fired, countertop, and even portable units, Fontana Forni offers everyone an opportunity to experience a taste of Italy—mangiamo!
The Challenge
Our client was struggling with consolidating all their marketing under one roof. After multiple competitors came up short, Fontana Forni returned to National Positions in hopes that our combined SEO and PPC marketing strategies would give them the results they needed.
Being that Fontana Forni’s products are not impulse purchases, they knew a fresh cross-functional strategy would be needed to expand both reach and revenues.
RESULTS
199%
Higher Organic Search
Revenues (Over $110K)
+83%
Growth Site
Revenues (Over $270K)
780%
Return on Ad
Spend (Google Ads)
1900%
Return on Ad
Spend (Bing Ads)
OUR STRATEGY
Search Engine Optimization
Improving and monitoring all technical aspects of Fontana Forni’s website that positively affect ranking and visibility in the search engines, such as site structure, specialized linking, URL structure, title tags, and much more.
Strategic Content Creation
Researching and curating original website content to capture higher levels of organic search traffic in addition to the optimization of current website content, such as blogs, long-form articles, service/product content, and beyond.
Google Ads & YouTube
Implementing customized paid media campaigns and YouTube channel optimi-zation to drive higher value search traffic to tailored sales pages, resulting in higher revenues, lower cost per acquisition, and increased overall ROI.
INTEGRATED DIGITAL STRATEGIES
EXCEEDING EXPECTATIONS
Perhaps Fontana Forni said it best, “Coming back to National Positions for both our PPC and organic has proven to be a great decision.” Fontana Forni came back to National Positions with the goal of tripling (3x) their marketing investment—we are proud to say that we are exceeding expectations. With returns up to 1900% on ad spend, not to mention their fantastic boost in organic revenues, the collaboration between National Positions marketing experts and Fontana Forni continues to pay dividends.