CallonDoc
Say Hello to CallonDoc!
CallonDoc.com is changing the healthcare ecosystem by providing affordable and reliable online medical care, 7 days a week, without requiring insurance or appointments. With over 70,000 5-star reviews, their high-quality care and patient confidentiality standards are unmatched. Now patients can access best-in-class healthcare no matter where they are in the world!
The Challenge
In such a challenging industry, CallonDoc needed to simultaneously break down the “challenging stigma” surrounding all things healthcare related and streamline the process to encourage adoption of their amazing service. This would need to be a multifaceted strategy that would drive traffic, expand CallonDoc to new audiences, inspire faster conversion, and maximize LTV at the same time.
A High Converting Strategy!
2M+
Website
Conversions
278%
More Social
Media Conversions
179%
Boost in Direct
Traffic Conversions
+300%
More Google Ads
Conversions
The Strategy
National Positions’ experts locked down an omnichannel strategy to bring CallonDoc to the next level. With a cross-channel plan encompassing search engine optimization, Google and Bing ads, retargeting, email marketing, and even social media, we had every angle covered—and went to work!
CallonDoc SEO
Our SEO strategy not only sent a flood of new traffic to CallonDoc’s digital doors but also skyrocketed conversions. We knew it was not just about being found—it was also about inspiring visitors to become clients.
Paid Media (Google and Bing)
We needed to proactively get CallonDoc in front of the right people at the right time. Grabbing the attention of those searching on the go from their mobile devices and converting them was key to the campaign’s success.
Social Media
Social media influence never fails to amaze us! If customers are searching for solutions on their phones, they are on social media as well. We knew that this channel could not only garner attention but also drive revenues.
Marketing Automation
Too often overlooked and rarely appreciated is the power of email marketing and nurturing to bring current customers back, and nurture “almost customers” over the finish line. From site traffic to more conversions, this strategy delivered.
Customer Journey
Every touch point throughout the customer journey is an opportunity to nurture, convert, and extend the LTV of a customer. Our cohesive approach ensured we were leaving no part of the journey untouched from Google search to final conversion.
Omnichannel Impact
Everything combined unified a solid omnichannel strategy. Data and testing from each channel could be used to maximize the impact of every other channel. By overseeing every channel’s success we are able to “cross-pollinate” with data and insights.
A “Conversion-First” Strategy
CallonDoc Is Life-Changing
Beyond being an amazing partner to work beside, we are inspired by the work CallonDoc is doing to expand healthcare access to the world. By helping drive success for them, we feel like we get to be part of this mission, even in some small way.
But we are just getting started.
We are continuing to scale CallonDoc’s success to wider audiences with new innovative strategies. Our testing is ongoing, optimization is never-ending, and the future? The future is looking very bright indeed.