Case Study

Brixton

Meet Brixton

Brixton’s styles exude timeless and authentic style, born out of a love for music, skate, and surf cultures, and the people who shape it. With a focus on quality and authenticity, they offer a range of stylish products for both men and women, including hats, clothing, and accessories. Brixton’s products are designed to last and reflect the unique personalities of their dedicated customer base. Brixton celebrates individuality and creativity, making it the perfect choice for those who value timeless style and self-expression. But Brixton is more than just a fashion brand, it’s a way of life.

The Challenge

Brixton knew that to step up its game and make a wider impact it had to test new strategies and embrace uncharted marketing waters. It wasn’t just about attracting new customers – they wanted to refresh their entire marketing strategy. With a laser focus on maximizing customer LTV, our team harnessed the full potential of omnichannel marketing strategies, including Google PPC, social media, marketing automation, and beyond. The results, speak for themselves!

KEY RESULTS

Social Media ROAS (On Top Ad Creatives)

0 %

Google Performance Max Return On Ad Spend

0 %

Growth in Social Commerce Revenue

0 %

Growth in Additional Automated SMS Revenues

0 %

The Approach

We took an omnichannel approach, harnessing the full power of cutting-edge marketing technologies in the process. The basics had no place here as we expanded Brixton’s non-branded paid search strategies across Facebook, Instagram, Google, and Bing. The result was a dynamic, multi-channel strategy designed to attract and engage new visitors and returning Brixton brand fanatics. With every click, conversion, and purchase, our strategy is fueling Brixton’s growth and solidifying its position as a true industry leader.

Search Engine Optimization

Improving all technical aspects was key for Brixton’s SEO and visibility. Site’s structure, linking strategies, title tags, and developing content if it added SEO integrity and enhanced UX – it was on the table.

Google and Bing Ads

We crafted personalized and optimized paid marketing strategies with pinpoint accuracy leading to a surge in profitability, reduced customer acquisition costs, and boosted overall return on investment.

Paid Facebook and Instagram

We leveraged the full power of social media platforms, targeting customers throughout their journey from awareness and purchase to retargeting and loyalty – every base was covered!

Marketing Automation

Segmented list strategies enabled maximum campaign personalizations. Conversion rates were fueled via cart abandonment campaigns and custom forms and API interfaces were built to integrate Magento shopping carts flawlessly.

Conversion Rate Optimization

It is not just about clicks and traffic, converting this attention is critical for success. Our experts implemented robust CRO strategies to maximize overall purchase conversions and overall customer LTV.

Upgrading With AdBeacon

Optimizing paid media and maximizing return on ad spend (ROAS) hinges on valuable first-party data. By adding AdBeacon to Brixton’s campaign, revenues and profitability rose to a whole new level.

Driving Success

Lifecycle Marketing

+19% Organic Sessions
+84% Keyword Ranking Gains
+124% Organic Shopping Sessions

CRO Gains

A/B Tests on Design Forms & Product Cards
Mobile UX Upgrades & Interactive Blocks
Increased Leads and Sales Conversions

Lifecycle Marketing

+22.5% Lead Growth via Google Ads
24x ROAS via Pinterest Ads
+66% Greater CTR via Meta Ads

Email & SMS Highlights

+320% Total Revenue Lift
53% Campaign Open Rates
+360% Campaign Flow Engagement

Success is Always in Fashion!

Our work with Brixton is going strong and continues to expand. With each passing fashion season, our experts continue to optimize and build upon Brixton’s success from the introduction of “shoppertainment” to the exploration of opportunities on Amazon – the next level is always the goal.

But this level of success takes a strong collaborative partnership – which we are excited to say has been a cornerstone of Brixton’s cross-channel success.

Cheers to another year of fashionable marketing success in 2023 and beyond!

Our Strategy

National Positions implemented their full suite of local digital services including technical SEO, content creation and optimization, citation building, Google My Business profile creation, optimization and management. The team implemented local and reviews schema while at the same time working to optimize the internal linking structure. The campaign also included mobile usability improvement, link building and load speed optimization.

Our Results

In just a few months the rankings for both Cupertino iPhone repair in Cupertino and San Francisco shot up. Both locations results were now in the top three positions in the maps. The company also saw exposure on the first page for all of their major keywords. Organic traffic increased by 25.4% while bounce rate decreased by 18%. This resulted in significantly higher foot traffic to both stores. Increased business resulted in increased revenue and improved overall business performance.

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