BRIXTON
Meet Brixton
Brixton’s styles exude timeless and authentic style, born out of a love for music, skate, and surf cultures, and the people who shape it. With a focus on quality and authenticity, they offer a range of stylish products for both men and women, including hats, clothing, and accessories. Brixton’s products are designed to last and reflect the unique personalities of their dedicated customer base. Brixton celebrates individuality and creativity, making it the perfect choice for those who value timeless style and self-expression. But Brixton is more than just a fashion brand, it’s a way of life.
The Challenge
Brixton knew that to step up its game and make a wider impact it had to test new strategies and embrace uncharted marketing waters. It wasn’t just about attracting new customers – they wanted to refresh their entire marketing strategy. With a laser focus on maximizing customer LTV, our team harnessed the full potential of omnichannel marketing strategies, including Google PPC, social media, marketing automation, and beyond. The results, speak for themselves!
KEY RESULTS
2500%
Social Media ROAS
(On Top Ad Creatives)
870%
Google Performance Max
Return On Ad Spend
450%
Growth in Social
Commerce Revenue
960%
Growth in Additional
Automated SMS Revenues
OUR STRATEGY
We took an omnichannel approach, harnessing the full power of cutting-edge marketing technologies in the process. The basics had no place here as we expanded Brixton’s non-branded paid search strategies across Facebook, Instagram, Google, and Bing. The result was a dynamic, multi-channel strategy designed to attract and engage new visitors and returning Brixton brand fanatics. With every click, conversion, and purchase, our strategy is fueling Brixton’s growth and solidifying its position as a true industry leader.
Search Engine Optimization
Improving all technical aspects was key for Brixton’s SEO and visibility. Site’s structure, linking strategies, title tags, and developing content if it added SEO integrity and enhanced UX – it was on the table.
Google and Bing Ads
We crafted personalized and optimized paid marketing strategies with pinpoint accuracy leading to a surge in profitability, reduced customer acquisition costs, and boosted overall return on investment.
Paid Facebook and Instagram
We leveraged the full power of social media platforms, targeting customers throughout their journey from awareness and purchase to retargeting and loyalty – every base was covered!
Marketing Automation
Segmented list strategies enabled maximum campaign personalizations. Conversion rates were fueled via cart abandonment campaigns and custom forms and API interfaces were built to integrate Magento shopping carts flawlessly.
Conversion Rate Optimization
It is not just about clicks and traffic, converting this attention is critical for success. Our experts implemented robust CRO strategies to maximize overall purchase conversions and overall customer LTV.
Upgrading With AdBeacon
Optimizing paid media and maximizing return on ad spend (ROAS) hinges on valuable first-party data. By adding AdBeacon to Brixton’s campaign, revenues and profitability rose to a whole new level.
OMNICHANNEL ECOMMERCE STRATEGIES
Success is Always in Fashion!
Our work with Brixton is going strong and continues to expand. With each passing fashion season, our experts continue to optimize and build upon Brixton’s success from the introduction of “shoppertainment” to the exploration of opportunities on Amazon – the next level is always the goal.
But this level of success takes a strong collaborative partnership – which we are excited to say has been a cornerstone of Brixton’s cross-channel success.
Cheers to another year of fashionable marketing success in 2023 and beyond!