ITALIAN AMERICAN CITIZENSHIP
ASSISTANCE PROGRAM
Who Is ITAMCAP?
Italian American Citizenship Assistance Program (ITAMCAP) provides a comprehensive range of services to Italian Americans, with a primary focus on dual citizenship assistance. This time-intensive process requires extensive knowledge of both American and Italian citizenship law. ITAMCAP is dedicated to simplifying this process through robust candidate screenings and assisting clients every step of the way.
The Challenge
The initial challenge for ITAMCAP stemmed from attaining the proper information in order to accurately screen their candidates against citizenship requirements. This information would allow for simpler automating of processes, enabling the team to quickly and effectively filter applicants. The process can be stressful and ITAMCAP wanted a streamlined solution for assisting more applicants in less time.
KEY RESULTS
390%
Increased Social
Website Traffic (IG)
4000%
Greater Email
Traffic Sessions
600%
Greater
Conversion
700%
Higher Sales
Revenues
A POWERFUL OMNICHANNEL STRATEGY!
Technical SEO/UX Optimization
Our team went to work improving technical website elements involving both the user experience as well as technical ranking signals.
Content Ideation & Optimization
A site content strategy was implemented, providing site visitors with the contextual content needed for a greater understanding of the dual citizenship process.
Email Marketing Automation
Marketing automation went to work, handling incoming lead traffic, screening embedded questionnaires, and integrating client information with a full sales CRM for proper organization.
Strategic Omnichannel Approach
National Positions implemented an omnichannel approach including email, SEO, social media, and PPC channels to meet ITAMCAP’s goals.
Powerful SEO Strategy
A rigorous SEO strategy was implemented to drive greater awareness in search as well as improving on-site conversions via CRO.
UNDENIABLE SUCCESS FOR 2022!
SUCCESS IN 2022 (AND BEYOND)
ITAMCAP’s multichannel campaign not only provided a new level of interest and awareness but also conversion and profitability! In short, ITAMCAP increased monthly sales by more than 700% and tripled the size of their team to keep up with demand.
What is more incredible is that these results were achieved throughout the global pandemic and a semi-shutdown of the Italian government. 2022 has been quite a year and we can’t wait to continue to help ITAMCAP reach new levels of success as we move into 2023!