In the fast-paced world of ecommerce marketing, the demand for fresh, engaging brand creatives is constant.
Social media teams often find themselves under pressure to produce new content, but what happens when resources are limited?
At National Positions, we understand this challenge all too well.
Fortunately, with the advancements in AI technology, creating new, effective creatives—even with limited assets—has become more accessible than ever.
The Challenge: Limited Creative Assets
Marketers often face the frustrating bottleneck of needing more creatives to test and refine campaigns, yet not having enough assets to work with.
This can slow down your ability to optimize and scale your efforts.
However, with the rise of AI tools, there’s a solution that allows you to expand your creative options without the need for extensive new resources.
AI: A Game-Changer for Creative Production
AI is transforming the way businesses approach creative production.
It allows you to maximize the potential of your existing assets, offering new variations and perspectives that can be tested across different audiences.
By leveraging AI, you can efficiently generate the diverse creatives needed to keep your campaigns fresh and engaging.
Tool #1: Adobe Firefly – Generative Fill
One powerful AI tool that we recommend is Adobe Firefly. This tool, available for free with optional upgrades, is designed to help you easily modify and enhance existing images. For instance, if you have a product image that was shot during the day but you want to see how it would look at sunset, Adobe Firefly’s Generative Fill feature can help.
Simply by selecting the background and describing the desired change (e.g., “golden sunset”), Firefly can generate a new version of the image in seconds. This process allows you to create multiple variations from a single asset, giving you more options to test and optimize your campaigns without the need for new photoshoots.
Tool #2: Runway – Adding Movement to Static Product Images
Another tool that we find incredibly useful is Runway, particularly when it comes to adding dynamic elements to static images.
Runway offers a variety of features, but its Motion Brush stands out for its ability to introduce subtle movement to specific parts of an image—such as clouds in the background—without altering the core product.
This slight motion can be enough to catch a viewer’s attention on social media, making your content stand out in a crowded feed.
Additionally, Runway’s Camera Motion feature allows you to create a slow zoom effect, adding depth and interest to your images. These small enhancements can transform a single static image into multiple engaging creatives, perfect for A/B testing.
The Power of AI in Creative Strategy
At National Positions, we believe in the power of AI to not only enhance creative production but also to streamline the entire marketing process.
By focusing on what AI can do—rather than its limitations—you can unlock new possibilities and stay ahead of the competition.
These AI tools are designed to be accessible, even for those without a background in design.
They offer a quick and efficient way to create new assets, allowing you to respond to the constant demand for fresh content with agility and creativity.
Moving Forward: Embracing Proactive Creativity
Whether you’re a solo freelancer or part of a larger agency, the ability to quickly generate and test new creatives can make a significant difference in your campaign performance.
Tools like Adobe Firefly and Runway allow you to proactively create variations of your existing assets, reducing the time spent waiting for new content and keeping your marketing efforts dynamic and effective.
By embracing these AI tools, you can enhance your creative strategy, produce diverse content options, and ultimately drive better results for your campaigns.
At National Positions, we’re excited about the possibilities that AI brings to the table and are committed to helping our clients harness these tools to achieve their marketing goals.
If you’re interested in learning more about how AI can revolutionize your creative process, or getting your 100% free digital marketing analysis – you can click right here to get started! We’re here to help you unlock the full potential of your marketing efforts.
P.S. We produced a set-by-step video of the processes presented in this article – you can check that out right here! Stay tuned for more tips, tricks, and insights from the National Positions team!