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Social media is more important than ever when it comes to your SEO strategy. Many businesses jumped on the social media bandwagon a long time ago and secured accounts on all of the major social networks such as Twitter, Facebook and YouTube. Now the accounts are just sitting there. With social media SEO campaigns, more is not always better. You don’t want customers to be confused if they see two similar accounts on one social media platform. To get organized,

A new study by NetElixir will help you feel better about your SEO results. Shoppers are back to buying in this economy, it's just taking them a longer time to buy. The study says that the time between getting online shoppers engaged and the actual purchase is a long time. Researchers believe that consumers are taking a longer time to actually make a purchase because they are doing thorough research online. They are price checking and gathering more information and

Search engine optimization (SEO) and pay-per-click advertising (PPC) can work together to promote a company’s presence online. Some SEO companies tend to put SEO on top of existing PPC campaigns, but they both should be working together. PPC can have several benefits and can be a logical choice for many online companies. Ads can be made in different formats for companies to engage their customers. When beginning a PPC campaign online, it is important to research keywords that you want

Companies are becoming more interested in managing their reputation online through search engine optimization. Search engines are ahead of marketing when it comes to reputation management. Businesses are growing increasingly aware of the suggested search results that can appear in relation to their company. Companies also want to use social networks to help manage their presence online, which they can do with SEO companies. Studies have shown that visitors are influenced by search engine results, therefore a negative suggestion that

Over the past week Google has accused Bing of using Google search results to populate their own. Bing has denied this accusation, saying that Google clicks are just a small part of their algorithm for search engine results pages. Google has posted screenshots of identical search results that were just using random letters to prove the point. Bing has yet to do anything about the claims and just calls them false. If Bing refuses to do anything there are some

If you are noticing that a lot of people that visit your website are not funneling through and purchasing something, the problem may be more simple than you think. If the shopping cart you use on your site to facilitate the buying process is not set up well or too confusing to understand, visitors are likely to abandon your site and look elsewhere for the products they want. Here are some common issues with online shopping carts that can detract