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The Google versus Bing Debate: What it means for SEO

February 4, 2011
Over the past week Google has accused Bing of using Google search results to populate their own. Bing has denied this accusation, saying that Google clicks are just a small part of their algorithm for search engine results pages. Google has posted screenshots of identical search results that were just using random letters to prove the point. Bing has yet to do anything about the claims and just calls them false. If Bing refuses to do anything there are some

Is your shopping cart hurting your conversion rate?

January 24, 2011
If you are noticing that a lot of people that visit your website are not funneling through and purchasing something, the problem may be more simple than you think. If the shopping cart you use on your site to facilitate the buying process is not set up well or too confusing to understand, visitors are likely to abandon your site and look elsewhere for the products they want. Here are some common issues with online shopping carts that can detract

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What to consider when selecting keywords for SEO

January 22, 2011
When beginning your SEO campaign for your business, you will need to work closely with your SEO company in order to select the most relevant keywords you can. The keywords should be broad enough to be actively searched but specific enough for you to stand out in the crowd. This will help draw traffic to your website and could generate more leads and sales for your company. While this may sound simple in theory, here are some tips to keep

Making the Most of Social Media

October 19, 2010
The stellar success of creative marketing campaigns like the recent Old Spice ads has intensified the focus on social media marketing, leaving many companies to wonder whether they're getting the most out of their social media efforts. While simply having a social media presence was once enough to give companies a competitive edge, it is now crucial that businesses actually utilize their social media profiles effectively. In light of this, and in response to the questions we frequently get from

Google’s Blue Arrow and What It Means

October 1, 2010
What’s with the Google Blue Arrow? Google is all about the subtle changes lately - Google Instant rolled out in such a subtle way that many people were seeing it without realizing it. Now, another subtle-yet-significant change has been introduced in the form of a blue arrow. The tiny blue arrow appears next to the top result, and acts much like a cursor does. Using the up and down arrows, you can move the cursor to the result you want

Google’s Instant Search: What Does it Mean for SEO?

September 13, 2010
It's a change that feels so subtle, many people don't even notice it's happening - Google's search results now update with instant results as you type in your search terms. Once you do notice, you'll probably find yourself asking one very important question - "What does this mean for SEO?" The good news is that the change doesn't affect Google's algorithm in any way - if you were ranking #1 for Type B Widgets before, your ranking isn't in jeopardy.

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