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Making the Most of Social Media

October 19, 2010
The stellar success of creative marketing campaigns like the recent Old Spice ads has intensified the focus on social media marketing, leaving many companies to wonder whether they're getting the most out of their social media efforts. While simply having a social media presence was once enough to give companies a competitive edge, it is now crucial that businesses actually utilize their social media profiles effectively. In light of this, and in response to the questions we frequently get from

Google’s Blue Arrow and What It Means

October 1, 2010
What’s with the Google Blue Arrow? Google is all about the subtle changes lately - Google Instant rolled out in such a subtle way that many people were seeing it without realizing it. Now, another subtle-yet-significant change has been introduced in the form of a blue arrow. The tiny blue arrow appears next to the top result, and acts much like a cursor does. Using the up and down arrows, you can move the cursor to the result you want

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Google’s Instant Search: What Does it Mean for SEO?

September 13, 2010
It's a change that feels so subtle, many people don't even notice it's happening - Google's search results now update with instant results as you type in your search terms. Once you do notice, you'll probably find yourself asking one very important question - "What does this mean for SEO?" The good news is that the change doesn't affect Google's algorithm in any way - if you were ranking #1 for Type B Widgets before, your ranking isn't in jeopardy.

Buy preowned sites to jumpstart your SEO campaign

August 18, 2010
If you are trying to start your first website for your company or add a new one to your existing list of sites, it is essential to purchase a website that already has some SEO value in it. This is a very important step in your SEO Campaign. To do this, you should go out and buy a newly expired or deleted domain rather than a brand new one. A reason for this is that domains that are expired are

Make the most out of VSEO

August 13, 2010
You may have noticed that more and more videos are not only appearing in search engine results, but also in news stories and on social networking sites. Now that videos are spreading to more outlets online, it is necessary to add videos to your SEO strategy, this is known as VSEO. So, how do you create a video for your business that will help you climb search engine rankings? Here are a few tips so that you can create a

Social Games for SEO

August 11, 2010
Earlier, we discussed how important it is to maintain a social media presence online. A component of social media that we did not mention is a very basic yet fundamental one: games. The social game has become more popular as social media grows. Facebook applications let people play games like poker against others in real time for free. The success of social gaming has led to companies to develop their own games for use on their profiles to help their

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