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Conversion and getting a strong ROI is the biggest Internet Marketing concern in 2011. SEO is now more commonly practiced, making your business search space much more saturated. Getting top rankings in the search engines is essential to improving your online exposure to grow your business, but this is getting more expensive. That's why you need to focus on conversion optimization. For all the time and resources spent on driving traffic to your company, you need to make sure you're

After Google released the “Panda” update there has been some discussion about advertisements on the Internet. Many think the Panda update will look at how much advertising a site has and where the advertising is located to help determine the quality of a site. The update is meant to reduce content farms that offer little content on their site that is mostly drawn from other websites without permission and the goal is to get people to click on the ads.

Social media is more important than ever when it comes to your SEO strategy. Many businesses jumped on the social media bandwagon a long time ago and secured accounts on all of the major social networks such as Twitter, Facebook and YouTube. Now the accounts are just sitting there. With social media SEO campaigns, more is not always better. You don’t want customers to be confused if they see two similar accounts on one social media platform. To get organized,

A new study by NetElixir will help you feel better about your SEO results. Shoppers are back to buying in this economy, it's just taking them a longer time to buy. The study says that the time between getting online shoppers engaged and the actual purchase is a long time. Researchers believe that consumers are taking a longer time to actually make a purchase because they are doing thorough research online. They are price checking and gathering more information and

Search engine optimization (SEO) and pay-per-click advertising (PPC) can work together to promote a company’s presence online. Some SEO companies tend to put SEO on top of existing PPC campaigns, but they both should be working together. PPC can have several benefits and can be a logical choice for many online companies. Ads can be made in different formats for companies to engage their customers. When beginning a PPC campaign online, it is important to research keywords that you want

Companies are becoming more interested in managing their reputation online through search engine optimization. Search engines are ahead of marketing when it comes to reputation management. Businesses are growing increasingly aware of the suggested search results that can appear in relation to their company. Companies also want to use social networks to help manage their presence online, which they can do with SEO companies. Studies have shown that visitors are influenced by search engine results, therefore a negative suggestion that