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In our previous post, we offered tips on how to use your company blog for SEO to drive traffic to your website. And while you should be using all those SEO tricks to boost your rankings, we want to stress that this is not the only reason to have a blog. Ultimately, the purpose of having a blog is generate more leads. Granted, improving your site's rankings is a great way to do this. But there are many other ways

Blogging is a great way to expand your business. Blogs help to build you an online community and expand your reach. More importantly, blogging improves your online exposure and creates more leads for your business. And while there are crucial ways to blog to promote your business, you must remember that your blog should also be used as part of your SEO strategy to drive traffic to your website. Even if your business site has a unique, interactive blog, little

By now, you're probably aware of Facebook's marketing force. The social network has over 600 million users, and it is estimated that some time this decade the majority of the world's population will be using Facebook! While Facebook is still taking shape, one thing is certain. Facebook offers you immediate and constant communication with potential customers like never before in the history of the world. So we wanted to take a few minutes to explain how your business can use

Conversion and getting a strong ROI is the biggest Internet Marketing concern in 2011. SEO is now more commonly practiced, making your business search space much more saturated. Getting top rankings in the search engines is essential to improving your online exposure to grow your business, but this is getting more expensive. That's why you need to focus on conversion optimization. For all the time and resources spent on driving traffic to your company, you need to make sure you're

After Google released the “Panda” update there has been some discussion about advertisements on the Internet. Many think the Panda update will look at how much advertising a site has and where the advertising is located to help determine the quality of a site. The update is meant to reduce content farms that offer little content on their site that is mostly drawn from other websites without permission and the goal is to get people to click on the ads.

Social media is more important than ever when it comes to your SEO strategy. Many businesses jumped on the social media bandwagon a long time ago and secured accounts on all of the major social networks such as Twitter, Facebook and YouTube. Now the accounts are just sitting there. With social media SEO campaigns, more is not always better. You don’t want customers to be confused if they see two similar accounts on one social media platform. To get organized,