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Companies are becoming more interested in managing their reputation online through search engine optimization. Search engines are ahead of marketing when it comes to reputation management. Businesses are growing increasingly aware of the suggested search results that can appear in relation to their company. Companies also want to use social networks to help manage their presence online, which they can do with SEO companies. Studies have shown that visitors are influenced by search engine results, therefore a negative suggestion that

Over the past week Google has accused Bing of using Google search results to populate their own. Bing has denied this accusation, saying that Google clicks are just a small part of their algorithm for search engine results pages. Google has posted screenshots of identical search results that were just using random letters to prove the point. Bing has yet to do anything about the claims and just calls them false. If Bing refuses to do anything there are some

If you are noticing that a lot of people that visit your website are not funneling through and purchasing something, the problem may be more simple than you think. If the shopping cart you use on your site to facilitate the buying process is not set up well or too confusing to understand, visitors are likely to abandon your site and look elsewhere for the products they want. Here are some common issues with online shopping carts that can detract

When beginning your SEO campaign for your business, you will need to work closely with your SEO company in order to select the most relevant keywords you can. The keywords should be broad enough to be actively searched but specific enough for you to stand out in the crowd. This will help draw traffic to your website and could generate more leads and sales for your company. While this may sound simple in theory, here are some tips to keep

The stellar success of creative marketing campaigns like the recent Old Spice ads has intensified the focus on social media marketing, leaving many companies to wonder whether they're getting the most out of their social media efforts. While simply having a social media presence was once enough to give companies a competitive edge, it is now crucial that businesses actually utilize their social media profiles effectively. In light of this, and in response to the questions we frequently get from

What’s with the Google Blue Arrow? Google is all about the subtle changes lately - Google Instant rolled out in such a subtle way that many people were seeing it without realizing it. Now, another subtle-yet-significant change has been introduced in the form of a blue arrow. The tiny blue arrow appears next to the top result, and acts much like a cursor does. Using the up and down arrows, you can move the cursor to the result you want