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Of the many things that impact your company's online exposure, your website URL is certainly an important one. It won't make or break your rankings in the search engines. However, the search engine crawlers don't have eyes and ears and you want to do everything you can to guide them to your website's content. The more easily your site's pages get mapped and indexed, the higher your site's rankings will be. And one of the ways to guide the crawlers

On Wednesday, Google announced that it is launching a new social search button called the +1. This news is being interpreted as Google's answer to Facebook's like button. Indeed, many see this as Google's attempt to take a page from Facebook and incorporate social search into its search results. The +1 button is going to appear right next to Google's search results as well as its AdWords ads. Soon, site owners and web publishers will be allowed to add the

Online videos are a tremendous marketing resource for your business. Firstly, videos provide your business with much more dynamic content than text because your prospects and customers respond more quickly and more powerfully to visuals than to words on a page. Thus, videos create a stronger brand awareness for your business. But that's not all. Just as importantly, videos can provide your business with a huge boost in the rankings and search results on Google and YouTube, dramatically improving your

Given our last two posts on blogging for business (how to drive traffic and how to create leads) we'd like to share one of our National Positions University videos: "How to generate search friendly content for my website?" You want to create plenty of search engine friendly content. This is because quality organic content is great for your site’s rankings. Google loves dynamic content. The more unique content your site has, the more relevant your site is viewed in the

In our previous post, we offered tips on how to use your company blog for SEO to drive traffic to your website. And while you should be using all those SEO tricks to boost your rankings, we want to stress that this is not the only reason to have a blog. Ultimately, the purpose of having a blog is generate more leads. Granted, improving your site's rankings is a great way to do this. But there are many other ways

Blogging is a great way to expand your business. Blogs help to build you an online community and expand your reach. More importantly, blogging improves your online exposure and creates more leads for your business. And while there are crucial ways to blog to promote your business, you must remember that your blog should also be used as part of your SEO strategy to drive traffic to your website. Even if your business site has a unique, interactive blog, little