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Google announced last week that it has released its latest search engine update called Panda 2.2. Google’s newest update has yet again hit websites hard causing certain websites to upgrade in rankings while others suffered from being downgraded in rankings. So why are certain websites being benefitted from these updates while others are being so hard hit? The answer lies in your approach to SEO. Those who benefited from the Panda 2.2 update had better optimized content, linking and onsite

Google is merging social media and search results. The major search engine Google is now showing recommendations on search results from friends on social media sites such as Facebook and Twitter. These recommendations are based on what social media accounts you have linked to Google. So how do you use this feature on Google to benefit your company and as part of your Internet marketing strategy? The answer is simple. First, you need to optimize your content so that it

The main part of your conversion optimization strategy is your call to action button. This button is how you convert your web visitors into customers. So it is very important to have a compelling, prominent, and well-placed call to action button. So what words do you use to get web visitors to click on your call to action button? Words that do not tell the web visitor much information, such as “click here” or “submit”, are not only the worst

Google has confirmed it’s doing an experiment to test displaying click counts for paid search advertisements. Certain AdWord advertisements would have different click counts displayed below their company’s URL. For example, Google was testing one display that simply showed the number of clicks, such as 10,000 clicks. A sample of this display can be seen in the image below. Another display being tested is the one shown below, which is the number of clicks followed by “for this advertiser”. If

It’s no secret that the volume of businesses becoming active on Facebook is rapidly expanding everyday. Facebook has become one of the most popular approaches to social media marketing for businesses. Facebook has proven itself a great channel for brand promotion and valuable company-consumer interaction. Come to our webinar tomorrow “How to Use Social Media to Grow Your Business” to learn how Facebook and other social media sites can give your business measurable results. Many businesses strive to multiply the

Panda 2.2? The Panda Algorithm Update, first created and implemented by Google back in February 2011, was a change in Google’s algorithm that rocked the nation’s search engine results page (SERP) and shook many higher-ranking sites out of their trees—landing them much further down in the rankings and with much less web-traffic reaching their sites. This is because the first Panda was designed to crack down on sites with poor content that was neither strong nor organic—basically sites that had