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With more businesses attempting to leverage a powerful presence online, major search engines like Google have become a competitive arena where businesses are competing for top rankings and high visibility. Search Engine Optimization (SEO) has proved itself one of the most lucrative and effective marketing approaches a company can do to get bottom-line results from rankings. Whether you’re a large corporation or small mom-and-pop business, SEO can really make a remarkable difference in your online business. Part of a great

The Better Business Bureau (BBB) is one of the most popular and dependable sources people turn to for reviews and ratings of businesses. The BBB operates with the intention of collecting and providing information about the reliability of businesses so it can accurately inform consumers and businesses about other companies. The BBB is now offering improved business reviews as they’re taking pages from popular review sites like Google Places and Yelp. The enhanced reviews with the BBB not only give

Google announced last week that it has released its latest search engine update called Panda 2.2. Google’s newest update has yet again hit websites hard causing certain websites to upgrade in rankings while others suffered from being downgraded in rankings. So why are certain websites being benefitted from these updates while others are being so hard hit? The answer lies in your approach to SEO. Those who benefited from the Panda 2.2 update had better optimized content, linking and onsite

Google is merging social media and search results. The major search engine Google is now showing recommendations on search results from friends on social media sites such as Facebook and Twitter. These recommendations are based on what social media accounts you have linked to Google. So how do you use this feature on Google to benefit your company and as part of your Internet marketing strategy? The answer is simple. First, you need to optimize your content so that it

The main part of your conversion optimization strategy is your call to action button. This button is how you convert your web visitors into customers. So it is very important to have a compelling, prominent, and well-placed call to action button. So what words do you use to get web visitors to click on your call to action button? Words that do not tell the web visitor much information, such as “click here” or “submit”, are not only the worst

Google has confirmed it’s doing an experiment to test displaying click counts for paid search advertisements. Certain AdWord advertisements would have different click counts displayed below their company’s URL. For example, Google was testing one display that simply showed the number of clicks, such as 10,000 clicks. A sample of this display can be seen in the image below. Another display being tested is the one shown below, which is the number of clicks followed by “for this advertiser”. If