BLOG

Big news in the world of social media marketing! Twitter announced Tuesday that it is launching its own official Twitter Web Analytics tool, which will help everyone understand how much traffic they generate from Twitter and the impact of having Twitter integrated onto their website. Twitter's analytics tool will be able to measure the following: 1. How much of your content is being shared on Twitter 2. How much traffic is being driven to your site from Twitter 3. How

It's Friday and we want to get back to the basics. When it comes to SEO and Internet marketing, it's important to constantly be testing everything you're doing to ensure you're maximizing your traffic, leads and conversions. Take your SEO campaign, for instance. Sometimes people make the mistake of choosing the top keywords for which to optimize their website and then they never return to examine how these search terms are performing or if you're getting the positioning in the

The good people over at Kissmetrics have a great blog post on losing sales by giving your prospects too many choices. As usual, we think they're marketing advice is insightful. Aside from recommending their post, which goes into great detail about the different ways to boost conversion rates by giving the prospect very specific goals to achieve, we wanted to expand a bit on the idea of narrowing the sales funnel. Often when a new client signs up with us

Are you thinking about using reputation and brand management as part of your Internet marketing strategy? If you are, it's probably because you've googled your company name or your personal brand name and found negative content on the first page of the search results. And you might be wondering, "should I use reputation management to push negative content off the first page of Google?" Yes. There's a reason why reputation and brand management is a popular online marketing tactic: there

In a post-Panda Update SEO world, we're all looking for new ways to create quality content that Google is going to reward by giving your website top rankings for your chosen keywords. If you're wondering what are the content guidelines for creating quality, user-friendly content, look no further than this post on Google's Webmaster Blog. In the post Google lays out pretty clearly what it is seeking from your website's content in order for you to get ranked on the

Google just released a new video on how it continues to improve its search algorithm. We strongly recommend you watch this video. If you watch this video, you'll notice that Google's developers are constantly talking about "user experience." That's because when Google thinks about how to organize the world's information, it is always asking itself: "does this make information more easily accessible to the user? And does this give the user the best websites for his/her particular search?" Ever since