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For those of you unaware, Google's latest algorithm change (which is a modification of a previous algorithm called Caffeine) Fresh affects 35% of searches. To put this in perspective, Google's previous algorithm change Panda only affected an estimated 12 percent of searches. This is pretty daunting news for those of you with stagnant or inactive websites. TechCrunch blogged about The Winners and Losers of Googles Freshness (stats provided by SearchMetrics.com) and even posted a list of the noted winners and losers.

Earlier this week it was announced that Google+ has made several changes, including offering new Business Pages for brands. In the last 48 hours, there has been a bunch of chatter about the importance of getting in on the ground floor of Google+ as a way to generate more leads for your business. Some of the commentary is good, but most of it has been pretty useless. (Hubspot published a new eBook on Google+ for Business, but it's 99.9% total

By Tiffany A. Sands, Social Media Manager The day has finally arrived. Google+ has officially launched its Business Pages! For months we’ve been waiting to see what Google had in mind for their Google+ Pages and today they’ve finally been rolled out for the world to see. Ever since Google+ was launched in beta, marketers everywhere have been wondering when Google was going to fully merge search and social. With the launch of Business Pages, we have now an idea

Happy Friday, everyone! Since it's Friday, we wanted to get back to the basics. And for the foundation of your Internet marketing strategy, you need to be quite familiar with The Golden Triangle, a marketing term which represents the top-left portion of the webpage where the visitors' attention is naturally drawn. The Golden Triangle has a big impact on how successful you are at getting your website found online (whether it's via organic search results, paid ads or social media)

The good folks over at Kissmetrics have an interesting new infographic on the 6 Steps to Selling More. We really recommend checking this out. (In fact, you should take a look at all of Kissmetrics' marketing infographics.) Getting found online is the foundation of your company's success. And for better exposure and more qualified leads, you need a powerful marketing campaign that's utilizing SEO, PPC and social media marketing. However, there's more to your success than just driving traffic; converting

Brafton News has an awesome new infographic on Why Content Matters for SEO. The graphic reports that 92% of marketers say that content creation is an effective component of Search Engine Optimization! Put us squarely in the majority. We've long practiced what we've preached; for us the 3 pillars of SEO are content development, onsite programming (AKA onsite optimization) and linking. And now that Google has rolled out the Panda Updates, the importance of quality, researched and fresh content is