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In today's world of instant gratification, the need for immediate results and returns on investment (ROI) has dominated the marketing landscape. While focusing on ROI is essential, this mindset has caused many businesses to neglect the potential revenues hidden within their marketing funnels and sales pipelines.   Breaking Through: Top-of-Funnel Awareness Consider a recent interaction with a personal trainer who wanted to improve her marketing strategy. We identified numerous areas to focus on, from website content to conversion rate optimization.

AI has the internet buzzing and the philharmonic tones are only growing louder with each passing day. What does AI mean for marketing, content writers, graphic designers, website developers, and the future of people in general?  Some see these advancements as the beginning of the end for creators across the spectrum of content. Others see AI as the next advancement in the world of content creation and that fighting it is simply a lost cause.  Regardless of your position, ignoring

The e-commerce industry is on fire, and the number of online shoppers is skyrocketing with each passing year. As an aspiring e-commerce entrepreneur, choosing the right platform can make or break your business. Today, we'll dive into the battle of the heavyweights - Shopify vs Amazon - to help you unleash your e-commerce potential. Shopify is a user-friendly and feature-rich platform that empowers users to sell their products online with ease. On the other hand, Amazon is the king of

As a leading marketing agency, National Positions understands the importance of data-driven campaigns. It's the very essence of our work, guiding every move we make.  For almost two decades, Google Analytics has been a crucial tool for measuring success, allowing us to tell tangible stories and build unbreakable bonds with our clients.  But what happens when the game changes? With Google sunsetting Universal Analytics on July 1st, and launching Google Analytics 4, it's time to adapt and recalibrate our approach

The challenge: Using publicly available AI tools, could we build a brand from the ground up? Could we take a basic concept and build the name, messaging, product, etc., all in less than 60 minutes using AI? (Minus filing all the required legal business documents.) We wanted to see how far AI could get us as of February 2023. In less than one hour, this is everything we wanted to create: - Brand name  - Positioning statement  - A killer

You can’t scroll social media, check out your favorite blog, or stream the news without hearing about ChatGPT.  The Microsoft-backed OpenAI has exploded in popularity, garnering praise by many and admonishment by others.  While most news outlets have been focusing on the educational impact of ChatGPT on students and teachers, the business community has their eyes set on a far loftier set of priorities.  What does this mean for content? After all, content is king…right? Website content, ad content, social