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How to Acquire New Customers through Social Media
If you have social media accounts for your business, you know how essential it is to engage with your followers. One of the most important aspects of social media is coming off personable and engaging to users so that they feel connected to your business. While some who follow you on Facebook, Twitter, Google+, etc. might already be loyal patrons of your business, others might not have converted over yet. So how do you get users to convert into new
How to Optimize Videos for Search
Do you have videos that you want to get to the top of search results quickly and at a low cost? Video Search Engine Optimization is the way to go. VSEO lets you promote your videos to the top of Google, YouTube, Bing and Yahoo in order to be found by more customers. Making videos that have the chance to go viral is a great way to increase your company’s online exposure. VSEO is important to get your videos found,
10 Website Features Your Business Should Have
So you’re looking to revamp your business website or you’re just getting started on a new business venture. Here are 10 must-haves that you shouldn’t neglect. A Logical Roadmap Figuring out how you’d like your website to work is important to provide a pleasant user experience and for SEO purposes. It’s important for your website to make sense and be useful. By mapping out a website design, you’ll be able to test it out with people you know to see
How to Measure ROI
If you’re a business owner, you want to make sure that every dollar you put into your marketing campaign counts, but you can’t measure your return on investment without a thoughtful approach. In this blog post we’re going to explain how to measure your campaign’s ROI. Think Before You Act Don’t just start a campaign for SEO, PPC or Facebook advertising and see what happens. If you do that, you’ll always be successful…at seeing what happens. But you won’t have
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Internet Marketing for Lawyers
The web is revolutionizing the way small companies operate, even for companies that are not web-based in their product or service. This is an important fact to remember. We talk with so many professionals who say that online marketing isn’t all that important for them because they don’t work on the web. But this assumption is a huge mistake. Even if you’re not in the technology industry, your clients are still using the web to find information about you. Simply
Twitter Launches Advertising Program for Small Businesses
If you’re a small business on Twitter, reaching out to users who haven’t heard of you yet just got a little easier. Twitter announced a partnership with American Express to bring a new advertising program to a select group of small businesses. The program allows your business to create promoted tweets and promoted accounts. American Express merchants and cardholders are being notified of the new advertising opportunity and are being granted early access to this advertising solution. The first 10,000