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With only two more weeks before the big Facebook change to Timeline, you should either be working on your business Page or have implemented the changes. If you’re not used to how things look and work, here are some ways in which you market your business with your new Page. Cover Photo By now, you’ve probably read articles on Facebook’s best brand Cover Photos and how engaging they are. There’s a reason that these companies were highlighted—they took a captivating

In 2011, Google announced a major change to its search algorithm called "The Panda Update," which changes the world's most trusted search engine. There's a lot of confusion as to why Google made these changes and how your business is now getting found online. And recently Google announced the latest update, called Panda 3.3. So how does Panda 3.3 impact your online marketing strategy? The Panda Update helps Google’s crawlers better analyze your site to ensure that it returns search

If you’re a customer trying out a local business for the first time, whether it’s a restaurant, retail store, spa or bar, you’re probably interested in how well it has been reviewed by other customers. You might use review sites like Yelp, Google Places, Judy’s Book, Angie’s List, etc. to see how well it rates. Does how well a business rates on review sites really matter, though? To keep it simple, yes. Now more than ever, there are several websites

Guest blogging is a great marketing strategy to get recognized and make your brand known to different audiences. In order to get the most out of guest blogging, you should deliver high-quality posts to get people talking and taking advantage of what you have to say. Step 1 You have to find websites that allow guest blogging and that pertain to what you have to write about. A simple search in Google or other search engines for “guest blogging guidelines”

Last Friday, we let you know that the new Timeline on Facebook wouldn’t be the end of the world and that you can actually benefit from the new features. It really is as simple to set up as the original layout. Just in case you don’t believe us, we’ll walk you through the basic setup just to ease your nerves a little more. Facebook makes it pretty simple by presenting you with a guided tour. If you’re an administrator to

As most of you know, on March 30th, the inevitable switch to the new Facebook Timeline will occur. If you’re a business owner who has taken the time to perfect the original Facebook layout, you might be thinking, What next? Well, March just started, so luckily you have the rest of the month to take a look at other brands’ Timelines, plan what you will do to yours and make the necessary changes so that your business can continue to